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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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Newsletters

Newsletters enable us to regularly inform employees and external target groups of most recent developments relating to the subsidiaries with Daimler as part of their company name. They can be a stand-alone source of information or a complement to other media.

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June 07, 2022
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Newsletters

Newsletters enable us to regularly inform employees and external target groups of current developments in subsidiaries with Daimler as part of their company name. They can be a stand-alone source of information or a complement to other media. Newsletters are a formally clearly structured communication medium, made available to the target group in printed form or online.

Header Section

The title page of the newsletterNewsletter
Personally addressed information or advertising letter sent by post or e-mail.
has two parts: At the top, there is the header with the brushed silver area, which can also be combined with an imageImage
The publicly perceived image of a company, brand, product or service. Determined primarily by ...
. Below that, you will find the content of the newsletter.

The header includes the name of the newsletter in white; the height of the brushed silver area is 1/6 of the format height and has an inclination angle of 10°. The title of the newsletter is made up of composite terms and is placed on one line in a combination of Daimler CS Regular and Bold. Part of the name is in capitals; the font sizeFont Size
The unit of measurement for the font size is the point (pt).
of the newsletter is 55 pt. If needed, a sub-line can be placed under the newsletter name. It includes 1 or 2 lines printed in Daimler CS Regular in 9 pt (4 mm) in white.

The header of a newsletter can be designed with or without an image.

The subsidiary name bearing Daimler appears as sender with a cap heightCap Height
Height of the capital letters. During the era of lead typesetting the height of the lead base on ...
of 3.4 mm above the title of the newsletter. Right-justified information regarding the issue, publication date, etc. is displayed at the same baselineBaseline
This is the baseline of the majuscules and minuscules.
. This information is printed in Daimler CS Regular in 14 pt and in white.

The design of the title and following pages of newsletters is based on layout grid and type area.

  Title page Following pages
Type areaType Area
The type area specifies the proportions of the printable area within the page format. It determines ...
Top 90 mm (header with no image)
Top 133 mm (header with image)
Top 11 mm
Bottom 10 mm Bottom 10 mm
Left 11 mm Left 11 mm
Right 11 mm Right 11 mm
Column grid 1 x 188 mm 1 x 188 mm
2 x 92 mm 2 x 92 mm
3 x 60 mm 3 x 60 mm
4 x 44 mm 4 x 44 mm
140 + 44 mm 140 + 44 mm
Column spacing 4 mm 4 mm

Page LayoutLayout
The layout provides the designer and requesting party with an impression of how a communication ...

Below the header, you will find the content area of the newsletter. The layout is based on the design grid for brochures. The text is based on the baseline gridBaseline Grid
This divides the page using horizontal lines to which the text and image elements are aligned.
with 2 mm spacing and a column grid within the type area. Images and text can be freely positioned within the prescribed columns. Please note that all elements are classified within the type area. The editorial and info boxes have a Light Grey background.

The information content of the newsletter is set in Daimler CS Regular or Bold throughout, using mixed typefaces. The copy text is always left-aligned.

[01] Running titles
[02] Headline
[03] Introduction
[04] Text copy
[05] Image caption
[06] Quotation
[07] Marginal notes
[08] Sub-headline
[09] Headline in info box
[10] Text copy in info box
[11] Emphasis in Bold
[12] Emphasis in Petrol

Typographical Elements

Running Titles
Running titles are set in Daimler CS Regular in 9 pt. The newsletter name is left-aligned in the type area; the issue and publication date are right-aligned in black.

Headline
Headlines are left-aligned in Daimler CS Regular in 24 pt (10 mm) or 30 pt (12 mm) in black.

Introduction
Introduction texts are set in Daimler CS Regular in 14 pt (6 mm). They are left-aligned in black.

Text Copy
Text copy is in Daimler CS Regular in 9 pt (4 mm), left-aligned in black.

Image Caption
Image captions are set in Daimler CS Bold in 7.5 pt (3 mm) left-aligned in black. Only the first line is aligned with the baseline grid.

Quotation
This text form is the only one created in Daimler CA Regular or Daimler CS Regular and thus stands out significantly. Quotations are set in 18 pt (8 mm) in black.

Marginal Notes
Marginal notes can be printed in Daimler CS Regular or Bold. The font size is 9 pt (4 mm); marginal notes can be in black or Petrol.

Sub-Headline
Sub-headlines are set left-aligned in Daimler CS Bold in 9 pt (4 mm) in black.

Info Box
Headlines in the info boxInfo Box
Important additional information can be displayed inside a box colored in Light Grey (100%) at ...
are in Daimler CS Regular 14 pt (6 mm), copy text is in Daimler CS Regular 9 pt (4 mm). Texts in info boxes are left-aligned in black. The background in info boxes is set to Light Grey. Typography is set with an outside margin of 4 mm. Info boxes are not placed on images.

Emphasis
Emphasis can be added to content either by using the Daimler CS Bold typeface or by selecting Petrol as the font color; font size is 9 pt (4 mm).

All typographical elements used in brochure design can also be used for newsletters.

Text typeText Type
Headline, body copy, info text, image caption, etc.
Typeface Font size/spacing Typeset Color
Running titles Daimler CS Regular 9 pt/4 mm Left-aligned
Right-aligned
Black
Headline Daimler CS Regular 24 pt/10 mm
30 pt/12 mm
Left-aligned Black
Introduction Daimler CS Regular 14 pt/6 mm Left-aligned Black
Text copy Daimler CS Regular 9 pt/4 mm Left-aligned Black
Image caption Daimler CS Bold 7,5 pt/3 mm Left-aligned Black
Quotation Daimler CA Regular
Daimler CS Regular
18 pt/8 mm Left-aligned Black
Marginal notes Daimler CS Regular
Daimler CS Bold
9 pt/4 mm Left-aligned Black, Petrol
Sub-headline Daimler CS Bold 9 pt/4 mm Left-aligned Black
Info box headline Daimler CS Regular 14 pt/6 mm Left-aligned Black
Info box text copy Daimler CS Regular 9 pt/4 mm Left-aligned Black
Emphasis Daimler CS Regular
Daimler CS Bold
9 pt/4 mm Left-aligned Black, Petrol

Related downloads

  • [Daimler] A4 Newsletters Template
  • [Daimler] A4 Brochures Templates
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  • [Daimler] Daimler Logotype White (DTP)
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  • [Daimler] Geschäftsdrucksachen Dimensioning Sheets (Name-Bearing Subsidiaries)
  • [Daimler] Presentation Template Englisch (Name-Bearing Subsidiaries)
  • [Daimler] Presentation Template German (Name-Bearing Subsidiaries)
  • [Daimler] Daimler Corporate ASE (Appfonts)
  • [Daimler] Daimler Corporate ASE (TrueType)
  • [Daimler] Daimler Corporate ASE (Webfonts)

Related links

  • [Daimler] Posters
  • [Daimler] Brochures and Flyers
  • [Daimler] Film and Video
  • [Daimler] Daimler Logotype
  • [Daimler] Presentations
  • [Daimler] Brushing
  • [Daimler] Corporate Typeface
  • [Daimler] Color System
  • [Daimler] Callouts
  • [Daimler] User Interface and User Experience
  • [Daimler] Stationery
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About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
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Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
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