Newsletters
Newsletters enable us to regularly inform employees and external target groups of current developments in the company or the department. They can be a stand-alone source of information or a complement to other media.
The up-to-the-minute content on the “Daimler Brand & Design Navigator” online portal presents Daimler AG’s mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Corporate Design Policy A 33.1 (available for employees only).
Newsletters enable us to regularly inform employees and external target groups of current developments in the company or the department. They can be a stand-alone source of information or a complement to other media.
Newsletters enable us to regularly inform employees and external target groups of current developments in the company or the department. They can be a stand-alone source of information or a complement to other media. Newsletters are a formally clearly structured communication medium, made available to the target group in printed form or online.
Header Section
The title page of the newsletterNewsletter
Personally addressed information or advertising letter sent by post or e-mail. has two parts: At the top, there is the header with the brushed silver field, which can also be combined with an imageImage
The publicly perceived image of a company, brand, product or service. Determined primarily by .... Below that, you will find the content of the newsletter.
The header includes the name of the newsletter in white; the height of the brushed silver field is 1/6 of the format height and has a tilt of 10°. The name of the newsletter is made up of composite terms and is placed on one line in a combination of Daimler CS Regular and Bold. Part of the name is in capitals; the font sizeFont Size
The unit of measurement for the font size is the point (pt). of the newsletter is 55 pt. If needed, a sub-line can be placed under the newsletter name. It includes 1 or 2 lines printed in Daimler CS Regular in 9 pt (4 mm) in white.
At the top left in the header of newsletters for external recipients, the Daimler corporate logotypeCorporate Logotype
It can be a picture, a word or a combination of words and pictures. Colloquially, it is often ... appears as the sender in a width of 45 mm. At the same height and right-aligned, there may be information on the issue, the publication date, etc. This information is printed in Daimler CS Regular in 14 pt and in white. The design of newsletters for internal recipients may also not feature the corporate logotype. The sender is given as "Daimler" in Daimler CS Regular, 14 pt in white.
The header of a newsletter can be designed with or without an image.
The typographical implementation is used instead of the corporate logotype in internal newsletters.
The design of the title and following pages of newsletters is based on layout grid and type area.
| Title page | Following pages | |
| Type areaType Area The type area specifies the proportions of the printable area within the page format. It determines ... |
Top 90 mm (header with no image) Top 133 mm (header with image) |
Top 11 mm |
| Bottom 10 mm | Bottom 10 mm | |
| Left 11 mm | Left 11 mm | |
| Right 11 mm | Right 11 mm | |
| Column grid | 1 x 188 mm | 1 x 188 mm |
| 2 x 92 mm | 2 x 92 mm | |
| 3 x 60 mm | 3 x 60 mm | |
| 4 x 44 mm | 4 x 44 mm | |
| 140 + 44 mm | 140 + 44 mm | |
| Column spacing | 4 mm | 4 mm |
Below the header, you will find the content area of the newsletter. The layout is based on the design grid for brochures. The text is based on the baselineBaseline
This is the baseline of the majuscules and minuscules. grid with 2 mm spacing and a column grid within the type area. Images and text can be freely positioned within the prescribed columns. Please note that all elements are classified within the type area. The editorial and info boxes have a Light Grey background.
The information content of the newsletter is set in Daimler CS Regular or Bold throughout, using mixed typefaces. The copy text is always left-aligned.
[01] running titles
[02] headline
[03] introduction
[04] text copy
[05] image caption
[06] quotation
[07] marginal notes
[08] sub-headline
[09] headline in info box
[10] text copy in info box
[11] emphasis in Bold
[12] emphasis in Petrol
Typographical Elements
Running Titles
Running titles are set in Daimler CS Regular in 9 pt. The newsletter name is left-aligned in the type area; the issue and publication date are right-aligned in black.
Headline
Headlines are left-aligned in Daimler CS Regular in 24 pt (10 mm) or 30 pt (12 mm) in black.
Introduction
Introduction texts are set in Daimler CS Regular in 14 pt (6 mm). They are left-aligned in black.
Text Copy
Text copy is in Daimler CS Regular in 9 pt (4 mm), left-aligned in black.
Image Caption
Image captions are set in Daimler CS Bold in 7.5 pt (3 mm) left-aligned in black. Only the first line is aligned with the baseline gridBaseline Grid
This divides the page using horizontal lines to which the text and image elements are aligned..
Quotation
This text form is the only one created in Daimler CA Regular or Daimler CS Regular and thus stands out significantly. Quotations are set in 18 pt (8 mm) in black.
Marginal Notes
Marginal notes can be printed in Daimler CS Regular or Bold. The font size is 9 pt (4 mm); marginal notes can be in black or Petrol.
Sub-Headline
Sub-headlines are set left-aligned in Daimler CS Bold in 9 pt (4 mm) in black.
Info Box
Headlines in the info boxInfo Box
Important additional information can be displayed inside a box colored in Light Grey (100%) at ... are in Daimler CS Regular 14 pt (6 mm), copy text is in Daimler CS Regular 9 pt (4 mm). Texts in info boxes are left-aligned in black. The background in info boxes is set to Light Grey. Typography is set with an outside margin of 4 mm. Info boxes are not placed on images.
Emphasis
Emphasis can be added to content either by using the Daimler CS Bold typeface or by selecting Petrol as the font color; font size is 9 pt (4 mm).
All typographical elements used in brochure design can also be used for newsletters.
| Text typeText Type Headline, body copy, info text, image caption, etc. |
Typeface | Font size/spacing | Typeset | Color |
| Running titles | Daimler CS Regular | 9 pt/4 mm | Left-aligned Right-aligned |
Black |
| Headline | Daimler CS Regular | 24 pt/10 mm 30 pt/12 mm |
Left-aligned | Black |
| Introduction | Daimler CS Regular | 14 pt/6 mm | Left-aligned | Black |
| Text copy | Daimler CS Regular | 9 pt/4 mm | Left-aligned | Black |
| Image caption | Daimler CS Bold | 7,5 pt/3 mm | Left-aligned | Black |
| Quotation | Daimler CA Regular Daimler CS Regular |
18 pt/8 mm | Left-aligned | Black |
| Marginal notes | Daimler CS Regular Daimler CS Bold |
9 pt/4 mm | Left-aligned | Black, Petrol |
| Sub-headline | Daimler CS Bold | 9 pt/4 mm | Left-aligned | Black |
| Info box headline | Daimler CS Regular | 14 pt/6 mm | Left-aligned | Black |
| Info box text copy | Daimler CS Regular | 9 pt/4 mm | Left-aligned | Black |
| Emphasis | Daimler CS Regular Daimler CS Bold |
9 pt/4 mm | Left-aligned | Black, Petrol |
Provider/Privacy
Daimler AG
Mercedesstraße 120
70372 Stuttgart
Phone: +49 711 17 0
E-mail: dialog@daimler.com
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315
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