The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.
The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.
Newsletters enable us to regularly inform employees and external target groups of most recent developments relating to the subsidiaries with Daimler as part of their company name. They can be a stand-alone source of information or a complement to other media.
Newsletters enable us to regularly inform employees and external target groups of current developments in subsidiaries with Daimler as part of their company name. They can be a stand-alone source of information or a complement to other media. Newsletters are a formally clearly structured communication medium, made available to the target group in printed form or online.
Header Section
The title page of the newsletterNewsletter
Personally addressed information or advertising letter sent by post or e-mail. has two parts: At the top, there is the header with the brushed silver area, which can also be combined with an imageImage
The publicly perceived image of a company, brand, product or service. Determined primarily by .... Below that, you will find the content of the newsletter.
The header includes the name of the newsletter in white; the height of the brushed silver area is 1/6 of the format height and has an inclination angle of 10°. The title of the newsletter is made up of composite terms and is placed on one line in a combination of Daimler CS Regular and Bold. Part of the name is in capitals; the font sizeFont Size
The unit of measurement for the font size is the point (pt). of the newsletter is 55 pt. If needed, a sub-line can be placed under the newsletter name. It includes 1 or 2 lines printed in Daimler CS Regular in 9 pt (4 mm) in white.
The header of a newsletter can be designed with or without an image.
The subsidiary name bearing Daimler appears as sender with a cap heightCap Height
Height of the capital letters. During the era of lead typesetting the height of the lead base on ... of 3.4 mm above the title of the newsletter. Right-justified information regarding the issue, publication date, etc. is displayed at the same baselineBaseline
This is the baseline of the majuscules and minuscules.. This information is printed in Daimler CS Regular in 14 pt and in white.
The design of the title and following pages of newsletters is based on layout grid and type area.
| Title page | Following pages | |
| Type areaType Area The type area specifies the proportions of the printable area within the page format. It determines ... |
Top 90 mm (header with no image) Top 133 mm (header with image) |
Top 11 mm |
| Bottom 10 mm | Bottom 10 mm | |
| Left 11 mm | Left 11 mm | |
| Right 11 mm | Right 11 mm | |
| Column grid | 1 x 188 mm | 1 x 188 mm |
| 2 x 92 mm | 2 x 92 mm | |
| 3 x 60 mm | 3 x 60 mm | |
| 4 x 44 mm | 4 x 44 mm | |
| 140 + 44 mm | 140 + 44 mm | |
| Column spacing | 4 mm | 4 mm |
Below the header, you will find the content area of the newsletter. The layout is based on the design grid for brochures. The text is based on the baseline gridBaseline Grid
This divides the page using horizontal lines to which the text and image elements are aligned. with 2 mm spacing and a column grid within the type area. Images and text can be freely positioned within the prescribed columns. Please note that all elements are classified within the type area. The editorial and info boxes have a Light Grey background.
The information content of the newsletter is set in Daimler CS Regular or Bold throughout, using mixed typefaces. The copy text is always left-aligned.
[01] Running titles
[02] Headline
[03] Introduction
[04] Text copy
[05] Image caption
[06] Quotation
[07] Marginal notes
[08] Sub-headline
[09] Headline in info box
[10] Text copy in info box
[11] Emphasis in Bold
[12] Emphasis in Petrol
Typographical Elements
Running Titles
Running titles are set in Daimler CS Regular in 9 pt. The newsletter name is left-aligned in the type area; the issue and publication date are right-aligned in black.
Headline
Headlines are left-aligned in Daimler CS Regular in 24 pt (10 mm) or 30 pt (12 mm) in black.
Introduction
Introduction texts are set in Daimler CS Regular in 14 pt (6 mm). They are left-aligned in black.
Text Copy
Text copy is in Daimler CS Regular in 9 pt (4 mm), left-aligned in black.
Image Caption
Image captions are set in Daimler CS Bold in 7.5 pt (3 mm) left-aligned in black. Only the first line is aligned with the baseline grid.
Quotation
This text form is the only one created in Daimler CA Regular or Daimler CS Regular and thus stands out significantly. Quotations are set in 18 pt (8 mm) in black.
Marginal Notes
Marginal notes can be printed in Daimler CS Regular or Bold. The font size is 9 pt (4 mm); marginal notes can be in black or Petrol.
Sub-Headline
Sub-headlines are set left-aligned in Daimler CS Bold in 9 pt (4 mm) in black.
Info Box
Headlines in the info boxInfo Box
Important additional information can be displayed inside a box colored in Light Grey (100%) at ... are in Daimler CS Regular 14 pt (6 mm), copy text is in Daimler CS Regular 9 pt (4 mm). Texts in info boxes are left-aligned in black. The background in info boxes is set to Light Grey. Typography is set with an outside margin of 4 mm. Info boxes are not placed on images.
Emphasis
Emphasis can be added to content either by using the Daimler CS Bold typeface or by selecting Petrol as the font color; font size is 9 pt (4 mm).
All typographical elements used in brochure design can also be used for newsletters.
| Text typeText Type Headline, body copy, info text, image caption, etc. |
Typeface | Font size/spacing | Typeset | Color |
| Running titles | Daimler CS Regular | 9 pt/4 mm | Left-aligned Right-aligned |
Black |
| Headline | Daimler CS Regular | 24 pt/10 mm 30 pt/12 mm |
Left-aligned | Black |
| Introduction | Daimler CS Regular | 14 pt/6 mm | Left-aligned | Black |
| Text copy | Daimler CS Regular | 9 pt/4 mm | Left-aligned | Black |
| Image caption | Daimler CS Bold | 7,5 pt/3 mm | Left-aligned | Black |
| Quotation | Daimler CA Regular Daimler CS Regular |
18 pt/8 mm | Left-aligned | Black |
| Marginal notes | Daimler CS Regular Daimler CS Bold |
9 pt/4 mm | Left-aligned | Black, Petrol |
| Sub-headline | Daimler CS Bold | 9 pt/4 mm | Left-aligned | Black |
| Info box headline | Daimler CS Regular | 14 pt/6 mm | Left-aligned | Black |
| Info box text copy | Daimler CS Regular | 9 pt/4 mm | Left-aligned | Black |
| Emphasis | Daimler CS Regular Daimler CS Bold |
9 pt/4 mm | Left-aligned | Black, Petrol |
Provider/Privacy
Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
dialog@mercedes-benz.com
Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763
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