Newsletters

Newsletters enable us to regularly inform employees and external target groups of current developments in the company or the department. They can be a stand-alone source of information or a complement to other media. Newsletters are a formally clearly structured communication medium, made available to the target group in printed form or online.

Header
The title page of the newsletterNewsletter
Personally addressed information or advertising letter. has two parts: At the top, there is the header with the brushed silver field, which can also be combined with an imageImage
The publicly perceived image of a company, brand, product or service. Determined primarily by .... Below that, you will find the content of the newsletter.

The header includes the name of the newsletter in white; the height of the brushed silver field is 1/6 of the format height and has a tilt of 10°. The name of the newsletter is made up of composite terms and is placed on one line in a combination of Daimler CS Regular and Bold. Part of the name is in capitals; the font sizeFont size
The unit of measurement for the font size is the point (pt). of the newsletter is 55 pt. If needed, a sub-line can be placed under the newsletter name. It includes 1 or 2 lines printed in Daimler CS Regular in 14 pt (6 mm) in white.

At the top left in the header of newsletters for external recipients, the Daimler corporate logotypeCorporate logotype
It can be a picture, a word or a combination of words and pictures. Colloquially, it is often ... appears as the sender in a width of 45 mm. At the same height and right-aligned, there may be information on the issue, the publication date, etc. This information is printed in Daimler CS Regular in 14 pt and in white. The design of newsletters for internal recipients may also not feature the corporate logotype. The sender is given as "Daimler" in Daimler CS Regular, 14 pt in white.

The header of a newsletter can be designed with or without an image.

The typographical implementation is used instead of the corporate logotype in internal newsletters.

The design of the title and following pages of newsletters is based on Daimler grids and type areas.

Page Layout
Below the header, you will find the content area of the newsletter. The layoutLayout
The layout provides the designer and requesting party with an impression of how a communication ... is based on the design grid for brochures. The text is based on the baselineBaseline
This is the baseline of the majuscules and minuscules. grid with 2 mm spacing and a column grid within the type area. Images and text can be freely positioned within the prescribed columns. Please note that all elements are classified within the type area. The editorial and info boxes have a Light Grey background.

The information content of the newsletter is set in Daimler CS Regular or Bold throughout, using mixed typefaces. The copy text is always left-aligned.

[01] running titles
[02] headline
[03] introduction
[04] text copy
[05] image caption
[06] quotation
[07] marginal notes
[08] sub-headline
[09] headline in info box
[10] text copy in info box
[11] emphasis in Bold
[12] emphasis in Petrol

Typographical Elements

Running Titles
Running titles are set in Daimler CS Regular in 9 pt. The newsletter name is left-aligned in the type area; the issue and publication date are right-aligned in black.

Headline
Headlines are left-aligned in Daimler CS Regular in 24 pt (10 mm) or 30 pt (12 mm) in black.

Introduction
Introduction texts are set in Daimler CS Regular in 14 pt (6 mm). They are left-aligned in black.

Text Copy
Text copy is in Daimler CS Regular in 9 pt (4 mm), left-aligned in black.

Image Caption
Image captions are set in Daimler CS Bold in 7.5 pt (3 mm) left-aligned in black. Only the first line is aligned with the baseline gridBaseline grid
This divides the page using horizontal lines to which the text and image elements are aligned..

Quotation
This text form is the only one created in Daimler CA Regular and thus stands out significantly. Quotations are set in 18 pt (8 mm) in black.

Marginal Notes
Marginal notes can be printed in Daimler CS Regular or Bold. The font size is 9 pt (4 mm); marginal notes can be in black or Petrol.

Sub-Headline
Sub-headlines are set left-aligned in Daimler CS Bold in 9 pt (4 mm) in black.

Info Box
Headlines in the info boxInfo box
Important additional information can be displayed inside a box colored in Light Grey (100%) at ... are in Daimler CS Regular 14 pt (6 mm), copy text is in Daimler CS Regular 9 pt (4 mm). Texts in info boxes are left-aligned in black. The background in info boxes is set to Light Grey. Typography is set with an outside margin of 4 mm. Info boxes are not placed on images.

Emphasis
Emphasis can be added to content either by using the Daimler CS Bold typeface or by selecting Petrol as the font color; font size is 9 pt (4 mm).

All typographical elements used in brochure design can also be used for newsletters.