Film and Video

Corporate messages can also be conveyed via moving imageImage
The publicly perceived image of a company, brand, product or service. Determined primarily by .... Audiences can be informed in a direct and vivid manner through films or short video statements. To this end, basic elementsBasic Elements
This term is used within Corporate Design to refer to the key basic design elements: corporate ... such as the Daimler logotype, subsidiary’s company name, colors and typeface are used in a manner compatible with the medium and the Corporate Design.

Text Inserts

The core statements of the film or video can be visualized through text inserts, which can be placed to the left or right of the screen depending on the content of the image. Care must be taken to ensure that text inserts do not obscure products, persons or other central film content. Text inserts are to be created in white with 90% opacity.

All texts are to be left-justified and set in Daimler CS Regular. Single-line text in text inserts will be rendered in 170 px; two-line text will be rendered in 110 px (video format: UHD 3840 x 2160 pixels). The line spacingLine Spacing
The vertical distance between a line or baseline and the next written baseline in a text. The line ... should correspond to 120% of the font sizeFont Size
The unit of measurement for the font size is the point (pt).; margin distance is 1/2 x capital height.

Core messages of the film or video can be expressed through text inserts.

Text inserts are transparent, white or anthracite with 90% opacity and should be placed over the image such that no products or persons are covered.

Subheadings/Subtitles

Subheadings are to be employed in the separations between film segments and/or for the structuring. They should be created either full-screen with a brushed silver surface area, or in white. Text is to be centered on the brushed surface area in white, or in black on a white background. With consideration of the amount of text, the font size should be set at 170 px, in the Daimler CS Regular typeface.

Statements on silver subheadings are rendered in white in the Daimler CS typeface. They can also be white with black text.

Subtitles can be superimposed on a film or video, for example in order to translate spoken content from a foreign language. These are generally placed on the lower margin of the image and set in Daimler CS Regular in 110 px. Subtitles are to be displayed in white, with a light contour-shadow so that they can still be read clearly on a light background.

Subtitles for film or video are displayed in white with a black contour-shadow.

Subtitles can also be combined with text inserts or superimposed captions.

Superimposed Captions

White superimposed captions are to be placed left-justified in the image's lower margin, such that the person in the frame is not obscured. The opacity should range from 90% to 0%. Text-relevant areas should be underlaid with at least 50% opacity. The exact level is dependent on the lightness and texture of the background. All texts are to be set in Daimler CS Regular in Black. The first line should contain the name of the person being interviewed in 110 px. The second line should show their corporate affiliation, function or area of responsibility, set in 60 px with a distance of 110 px from the first line.

Superimposed captions should be placed such that they do not obscure the person being interviewed.

Film EndingFilm Ending
The Daimler logotype and corresponding name of subsidiary with Daimler as part of the company name ...

The ending shows the animated Daimler logotype and subsidiary name on a full-screen brushed silver surface. The transition from the film to the ending can take place using a white screen or a hard cut. At the end, the URL of the name-bearing subsidiary’s website is shown separately. A short version of the film ending in the suitable formats 1:1, 4:5, 9:16 is provided for moving images in social media posts. In it, the company name and the URL are blended in simultaneously below the Daimler logotype.

In the film ending, the Daimler logotype and designation of the name-bearing subsidiary are animated and displayed on the silver brushed surface. In the short version, the subsidiary name and URL are blended in simultaneously.