Daimler Logotype

The Daimler logotype is a graphic item that must not be altered. Any type of reproduction of the word mark from the Daimler CA font or any other font shall be prohibited. The elements shall also not be distorted or modified in any other way. Only original files of the logotype must be used.

The superior character and the significance of the Daimler logotype prohibit its use on trivial objects. Exclusively high-grade materials without any signs of wear shall be used. The logotype shall not be used for decorative purposes or as an adornment. Excessive use shall be avoided in particular, i.e. use as a background or in samples.

Color and Background

The color of the Daimler logotype is silver. Within the context of printed media it is usually produced in a silver hot-foil embossing process, face-to-face communication and exterior signage uses three-dimensional, individual letters with a high-gloss metal surface. A three-dimensional simulation of the logotype with a high-gloss silver appearance shall be used in presentations, films, and videos, as well as in 4C print productions. We have provided logotype versions appropriate for media to meet the different production requirements. However, the Daimler logotype shall not be used as a label.

Logotype as high-gloss hot-foil embossing in print media

The logotype shall not be used as a label.

Apart from a few defined exceptions, the Daimler logotype and subsidiary name shall always be used on the brushed silver surface with a similar appearance to a brushed, stainless steel surface. In exceptional cases the logotype may be used in black on white or bright backgrounds or as a negative imageImage
The publicly perceived image of a company, brand, product or service. Determined primarily by ... in white on dark backgrounds. The 4C version of the logotype, intended for use in conjunction with the brushed surface, shall not be used on its own.

3D simulation (4C version) of the logotype used on the silver, brushed surface only

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The “silver” 4C version of the logotype is not used on white backgrounds [1] or backgrounds with any other color [2].

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On a white background the logotype shall be black [1] and on dark backgrounds it appears as a negative image in white [2].

Positioning

With a few exceptions, the Daimler logotype shall always be positioned at the top left on the brushed surface and will generally be set horizontally. The subsidiary name is set on the right in the type areaType Area
The type area specifies the proportions of the printable area within the page format. It determines ..., on the baselineBaseline
This is the baseline of the majuscules and minuscules. of the logotype. On media which require full-page brushing, the Daimler logotype is positioned in the middle (e.g. business cards). In this case, the company name of the subsidiary bearing Daimler is positioned in the center, below the logotype. On the letterheadLetterhead
Cut-size sheet of paper preprinted on one side for private or business correspondence. Normally in ..., the subsidiary name appears in black on the right below the brushed surface.

The logotype is usually always positioned at the top left of the format on the silver, brushed surface.

Variants for 4C Applications

The Daimler logotype is available for print media in two different versions as a 3D3D
The abbreviation “3D” stands for “three-dimensional.” The spatial representation of an object is ... simulation for multi-colored printing: the S variant shall be used for all formats up to and including A3, the L variant shall be used for all formats larger than A3. The available Adobe InDesign templates (4C) already feature the Daimler logotype in the correct version. Any scaling or modifications to the default settings of the provided templates leadingLeading
Distance between two lines measured from the descender of the upper line to the ascender of the ... to deviations in the variants or dimensions of the logotype used shall not be permitted.

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3D simulation of the corporate logotype in the S variant [1] and L variant [2]

The company name of a name-bearing subsidiary is placed on the right in the type area, on the baseline of the Daimler logotype.

Free-Space

A maximum distance between the Daimler logotype and corresponding subsidiary name must be selected. A minimum space of 1x the upper-case letter ”D” must in any case be provided between the Daimler logotype and the one-line company name.

The minimum free spaceFree Space
Clearly defined space around a corporate logotype or brand mark in which no other element, e.g. text... on all sides around the Daimler logotype must measure the height of the uppercase letter “D”. If the logotype cannot be used without sufficient free space surrounding it, it must not be used. The minimum free space on all sides around the subsidiary name shall be determined by the Daimler logotype used, and uniformly determines the cap heightCap Height
Height of the capital letters. During the era of lead typesetting the height of the lead base on ... for the letter “D”.

A free space of at least the height of capital “D” must surround the corporate logotype.

The minimum free space between the Daimler logotype and the subsidiary name is measured as 1x “D”.

Proportions

The cap height of the subsidiary name corresponds to half the cap height of the Daimler logotype. If possible, the company name should be used in one line in addition to the Daimler logotype. Long company names with multiple parts can also be set in two lines in the layoutLayout
The layout provides the designer and requesting party with an impression of how a communication ... format while observing the minimum free space (e.g. in the case of very narrow portrait formats). Here the overall height of the two-line company name corresponds to the height of the Daimler logotype.

Size ratio of the name of a subsidiary to the Daimler logotype