Color System
A reduced color concept with Silver as the major color dominates the look of all Daimler name-bearing subsidiaries and creates a consistent, visual appearanceVisual Appearance
The visual appearance of a company (Corporate Design), brand, product or service.. Brushed metal in conjunction with Silver represent high-tech and convey superiority, strength, and innovative force. Petrol, Deep Red, and Light Grey, as well as gradients thereof, harmoniously round off the imageImage
The publicly perceived image of a company, brand, product or service. Determined primarily by ....
Silver dominates the visual appearance of the Daimler name-bearing subsidiaries.
Use of the color system in diagrams and tables
Use of the color system in diagrams and tables
Silver
The color systemColor System
This refers to the controlled interaction of multiple colors. The color system of the name-bearing ... of the subsidiaries bearing Daimler as part of their company name is characterized by a sophisticated, silver appearance. The high-gloss silver logotype and the brushed surface replicating the metal, stainless steel surfaces, dominate the color system. Silver is used to illustrate the Daimler logotype and the brushed surface only. For print products, the logotype shall be produced as part of hot-foil embossing with a high-gloss luster in conjunction with the PantonePantone
The Pantone matching system (PMS) consists of spot colors (“special colors”) from Pantone LLC. 10077 special color brushed surface.
Silver is used to illustrate the Daimler logotype and the brushed surface only.
Additional Colors
Petrol and Deep Red are colors that are only used in selected areas, for instance to highlight content. Petrol may be made lighter or darker and two, darker colors are additionally available for Deep Red. Both colors are not intended to cover large surfaces. Within the color system, surfaces shall feature Light Grey and darker gradations only.
Signal Red shall be used in exceptional cases and to highlight mandatory safety notices, prohibitions, etc. only.
Light Grey with darker gradations
Petrol with lighter and darker gradations
Deep Red with darker gradations
Color Codes
Codes for color systems that have not been listed below shall be determined using the following reference values: