The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.

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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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Presentations

Templates are available for MS PowerPoint presentations in which all the major settings such as font styles, font sizes, line spacing, colors, etc. are already preset.

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June 07, 2022
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Presentations

Templates are available for presentations in which all the major settings such as font, typeface, line spacingLine Spacing
The vertical distance between a line or baseline and the next written baseline in a text. The line ...
, colors, etc. are already preset. The slide master combines 29 different layoutLayout
The layout provides the designer and requesting party with an impression of how a communication ...
variants (including title slide, section divider slide, agenda slide, text-imageImage
The publicly perceived image of a company, brand, product or service. Determined primarily by ...
slide, final slide, etc.), which can be used when designing presentations.


To get started inserting additional slides, click the “New Slide” button and select the layout that you prefer for your new slide. The “Layout” option in the toolbar also provides a gallery view with a quick preview, that can be used to apply a new layout to one or more selected slides.

Daimler’s corporate typefaceCorporate Typeface
The font with which a company or a brand identifies and presents itself externally and internally. ...
Daimler CS (Corporate S) is automatically embedded in the officially provided templates for MS PowerPoint. Thus, external partners can also use the corporate typeface in project-related matters for fulfilling orders on behalf of Daimler name-bearing subsidiaries. If the corporate typeface Daimler CS (Corporate S) cannot be used for technical reasons, Calibri will be used as a fallback font.

For the color design of tables, charts or info graphics, all values of the Daimler color systemColor System
This refers to the controlled interaction of multiple colors. The color system of the name-bearing ...
are available. When printing out, for environmental considerations and not least for cost reasons, it must be ensured that the presentations are printed in gray scale or in black and white with slide frames. This also applies for printouts and handouts intended for distribution at events, etc.

The following design specifications must be applied to presentations held externally. They may be deviated from for internal presentations provided neither the Daimler logotype nor subsidiary designation with Daimler as part of the company name are used as the sender identifier.

Title Slides

The raising surface with the brushed surface is placed at the top of the title slides and the Daimler logotype is placed at the top left. The name of the subsidiary bearing Daimler is shown in white in the upper right-hand corner and aligned on the baselineBaseline
This is the baseline of the majuscules and minuscules.
of the logotype. The brushed surface can be used at three defined standard heights. It may not be modified or distorted. If the brushed surface is combined with an image, the presentation title is in white on the brushing in one to three lines. Daimler CS (Corporate S) Regular is used in font sizeFont Size
The unit of measurement for the font size is the point (pt).
30 pt. The text on the brushed surface always keeps the minimum distance of 1x “D” from the sides and the raising edge. This ensures that the headline does not run too close or even into the image. The free spaceFree Space
Clearly defined space around a corporate logotype or brand mark in which no other element, e.g. text...
around the Daimler logotype and the subsidiary name must be observed.

Title slide with minimum distances to be observed

Title slides with images are available in two variants: with a large image and a short headline or with a smaller image and a longer headline.

Title slide with small image and minimum distances to be observed

If no suitable image material is available for the title slide, the brushed surface can be combined with a surface in Light Grey. The presentation title can be in one to five lines in black on the colored surface.

Title slide without image

Agenda Slides

The agenda can be on a white slide or on a slide made from a combination of brushed surface and a colored surface in Light Grey. The headline is set in Daimler CS (Corporate S) Regular in 30 pt, and the body of the text in Daimler CS (Corporate S) Regular 20 pt. Markings are highlighted in bold. In addition, the subsidiary name bearing Daimler, the presentation details and the slide number are placed in the footer. They are set from Daimler CS (Corporate S) Regular 10 pt in black and the individual pieces of information separated from one another by a vertical slash. If a white agenda slide is used, the footer is separated from the content with a fine black line.

Agenda slide with a Light Grey background

Agenda slide with white background

Agenda slide with highlighting of a specific agenda item

Section Divider Slides

To structure a presentation, section divider slides can be used. Here, the brushed surface is at the top and can be combined with an image or a colored surface in Light Grey. The text is in white on the brushed surface in Daimler CS (Corporate S) Regular 30 pt. In addition, the presentation details and the slide number are listed in the footer.

Section divider slide with single-line header

Text-Image Slides

Pure text slides are on a white background. The headline is set from Daimler CS (Corporate S) Regular in 30 pt. The body of the text appears in Daimler CS (Corporate S) Regular in 20 pt. Markings are highlighted in bold. Summaries or brief text highlights can be in Petrol. In addition, the subsidiary’s company name, the presentation details and slide numbers are listed in the footer, separated from the content by a fine, black line.

Text slide on white background

Text can be combined with images and placed below or next to the images. Several images on one slide should have a standard width and/or height, and should be positioned so that they adjoin.

Text-image slides on a white background and two text columns

Text can be arranged next to or below the images.

Text-image slide with one text block and one image

Image Slides

A full-format use of individual motifs is as possible as is the surface-filling use of several images. Full-surface image slides close at the bottom with a footer on a white background.

Full-format of the image slide filled

Image slide with one-line headline

Two images are placed edge-to-edge on the full surface.

Several images are placed next to each other, edge-to-edge.

Four images are placed symmetrically edge-to-edge.

Six images are placed symmetrically edge-to-edge.

Chart Slides

The design of tables, bar and column diagrams etc. is based on rules related to the design of charts and infographics. The color scheme is guided by the silver color system, which is implemented in Light Grey and its shades. Petrol is used as an accentuating color. The accentuating color Deep Red is a secondary color and is used only very sparingly. The 3D3D
The abbreviation “3D” stands for “three-dimensional.” The spatial representation of an object is ...
effects or shades provided by MS PowerPoint or other presentation programs may not be used.

Slide with infographic and text highlight

Slide with infographic

Slide with infographic

Table with text highlighted in Petrol

Pie chart with accent color Petrol

Bar chart with Deep Red

Slide Designated as “Secret”/”Confidential”

Secret or confidential content must be referenced appropriately in presentations. Further information is provided for you on the Social IntranetIntranet
A computer network for a closed group of users within a company or organization.
using the portal codes/search terms “@DISF” or “@infoclass” (available internal only).

Slide designated as “Confidential”

Related downloads

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Related links

  • [Daimler] Daimler Logotype
  • [Daimler] Corporate Typeface
  • [Daimler] Color System
  • [Daimler] Charts, Pictograms and Infographics
  • [Daimler] Brushing
  • [Daimler] Raising Principle
  • [Daimler] User Interface and User Experience
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Posters User Interface and User Experience

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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Daimler Brand & Design Navigator

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Mercedes-Benz AG
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Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
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