Presentations

Templates are available for PowerPoint presentations in which all the major settings such as font, typeface, line spacingLine spacing
The vertical distance between a line or baseline and the next written baseline in a text. The line ..., colors, etc. are already preset. The brushed surface is the dominant design feature and can be used form the top and bottom with the raising principle. Daimler's corporate typeface Corporate S is automatically embedded in the officially provided templates for PowerPoint. Thus, external partners can also use the address. If it is not possible to use the Corporate S font for technical reasons, the Calibri font is used.

For the color design of tables, charts or information graphics, all values of the Daimler color systemColor system
This refers to the controlled interaction of multiple colors. The Daimler color system includes the ... are available. When printing out, for environmental considerations and not least for cost reasons, it must be ensured that the PowerPoint presentations are printed in gray scale or in black and white with foil frames. This also applies for printouts and handouts intended for distribution at events, etc.

Title Slides

The raising surface with the brushed surface is placed at the top of the title slides. The corporate logotypeCorporate logotype
It can be a picture, a word or a combination of words and pictures. Colloquially, it is often ... is placed at the top left. The brushed surface can be used at three defined standard heights. It may not be modified or distorted. If the brushed surface is combined with an imageImage
The publicly perceived image of a company, brand, product or service. Determined primarily by ..., the presentation title is in white on the brushing in one to three lines. Daimler Corporate S Regular is used in font sizeFont size
The unit of measurement for the font size is the point (pt). 35 pt. The the text on the brushed surface always keeps the minimum distance of 1 x "D" from the sides and the raising edge. This ensures that the headline does not run too close or even into the image. The free spaceFree space
Clearly defined space around a corporate logotype or brand mark in which no other element, e.g. text... on all sides around the corporate logotype must be observed.

Title chart with minimum distances to be observed.

Title charts with images are available in two variants: with a large image and a short headline or with a smaller image and a longer headline.

Title chart with a small image.

If no suitable image material is available for the title chart, the brushed surface can be combined with a surface in light gray. The presentation title can be in one to five lines in black on the colored surface.

Title chart without image.

Agenda Slides

The agenda can be on a white slide or on a slide made from a combination of brushed surface and a colored surface in light gray. The headline is set from Daimler CS Regular in 35 pt, the text body from Daimler CS Regular 24 pt. Markings are highlighted in bold. In addition, the company name, the sender details and the page number are placed in the footer. They are set from Daimler CS Regular 12 pt in black and the individual pieces of information separated from one another by a slash. If a white agenda slide is used, the footer is separated from the content with a fine black line.

Agenda slide with background in Light Grey.

Agenda slide with a white background.

Section Divider Slides

To structure a presentation, section divider slides can be used. Here, the brushed surface is at the top and can be combined with an image or a colored surface in light gray. The text is in white on the brushed surface in Daimler CS Regular 35 pt. In addition, the sender details ands the page number are listed in the footer.

Section divider slide with three-line header.

Text-Image Slides

Pure text slides are on a white background. The header is set from Daimler CS Regular in 35 pt. The text body appears in Daimler CS Regular in 24 pt. Markings are highlighted in bold. Summaries or brief text highlights can be in Petrol. In addition, the sender details and page numbers are listed in the footer, separated from the content by a fine, black line.

Text slide on a white background.

Text can be combined with images and placed below or next to the images. Several images on one slide should have a standard width or height and are separated by a white line of 2 mm in thickness.

Text-image slides on a white background and two text columns.

Text can be arranged next to or below the images. 

Alternatively, text-image slides can also be designed with the raising principle. The brushed surface can be inserted at various heights from the top and bottom.

Text-image slides combined with brushed surface.

Text is in white on the brushed surface.

Text-image slides with brushed surface and three-line header.

Text-image slides with brushed surface from the top.

Image Slides

Images can also be used on slides without text. A full-surface use of individual motifs is as possible as is the surface-filling use of several images. Full-surface image slides close at the bottom with a bar on a white background. The black separating line is omitted in these cases.

Full surface of the image slides filled.

If several images are placed side by side, they are separated by a white line.

Chart Slides

The design of tables, bar and pillar charts is guided by the chart rules defined in the basic elementsBasic elements
This term is used within Corporate Design to refer to the key basic design elements: corporate .... The coloring is guided by the silver Daimler color world, which is implemented in light gray and its shades. Petrol is used as an accentuating color. The accentuating color deep red is a secondary color and is used only very sparingly. The 3D effects or shades provided by PowerPoint may not be used.

Slide with information chart.

Slide with information chart and text highlight.

Table with text highlight in Petrol.

Pie chart with accentuating color Petrol.

Bar chart with Deep Red.

Feedback Slide

Feedback is part of everyday working life at Daimler: to pave the way for our top achievements. Our markets are changing. We are working in a more agile way and adapting ever more quickly to the new environmental factors. This is precisely why we need an open, direct feedback culture. It creates trust and becomes an engine for development.

In the closing remarks at the end of an internal presentation the participants should therefore be told about the opportunity to give direct feedback. The prerequisite for receiving or giving feedback is the installation of the smartphone app “ECHO”. Using the app is optional, the feedback exchanged is personal and confidential and can only be seen by feedback givers and recipients. 

Feedback slide with QR code for linking with the Daimler feedback app “ECHO”

The app is available in the Daimler AG App Store (“Apps@Work”) and can be downloaded for free. After installing the app every user is assigned a personal QR codeQR code
The abbreviation QR stands for “quick response.” Such codes depict encrypted information in the form..., which is entered on the “feedback slide” and can be supplemented by further information. The feedback givers scan the QR code with the app on their smartphone and can then immediately give their feedback on a talk or presentation. More information on the feedback app ”ECHO” can be found at d.ai/feedbackculture.