Silver Brushed Surface

The silver brushed surface and the raising concept are the outstanding design characteristics for Daimler name-bearing subsidiaries. For this reason, these layoutLayout
The layout provides the designer and requesting party with an impression of how a communication ... elements are used in all use cases. The brushed surface replicates a high-gloss, metal, stainless steel surface. As a rule, the Daimler logotype and subsidiary name shall be positioned on the brushed surface. In conjunction with the logotype the brushed surface determines the sophisticated, silver appearance of the color systemColor System
This refers to the controlled interaction of multiple colors. The color system of the name-bearing .... 

Printing the Brushed Surface in Special Colors
If the Daimler logotype is produced as part of hot-foil embossing, the brushed surface must be printed in PantonePantone
The Pantone matching system (PMS) consists of spot colors (“special colors”) from Pantone LLC. 10077 special color and the brushed structure must be printed in black. For this reason, take into account additional production time during media planning.

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Background in Pantone 10077 special color [1] + black for the structure [2] = brushed surface in special color [3]

Composition and printing of brushing in Pantone10077 special color

Printing the Brushed Surface as part of Four-Color Printing

In exceptional cases the brushed surface and the Daimler logotype can also be printed as part of 4C. The colored surface is assigned a color gradient in CMYKCMYK
The abbreviation stands for Cyan, Magenta, Yellow and Black, which form the basis of process-color ... to generate the metal appearance of the brushed surface as part of four-color printing. The black structure of the brushed surface is then printed onto this color gradient.

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Background with 4C color gradient [1] + black for structure [2] = brushed surface in 4C [3]

Composition and printing of brushing in four-color printing

The CMYK color gradient is geared towards the position of the Daimler logotype. If it has been positioned at the top right, the light gradient axis moves from the bottom left towards the top right. This makes sure that the logotype is positioned in the dark area. In cases in which the Daimler logotype is positioned at the bottom left, the axis moves from the bottom right towards the top left.

Gradient ramp with adjustment specifications to position the Daimler logotype in the top left

Gradient ramp with adjustment specifications to position the Daimler logotype in the bottom left

The printing of large-scale applications requires the use of a special brushing structure that has been adapted to the format so that it is still clearly visible as a structure from far away. Large-scale brushed areas are always produced using four-color printing.