LaminatingHeat-sealed plastic coating on a printing substrate from which a smooth and impervious surface emerges.
LaunchThe market launch of a product or service. The way this is carried out has a decisive impact on the further development of the product or service.
LayoutThe layout provides the designer and requesting party with an impression of how a communication medium will appear when it is executed.
LeadingDistance between two lines measured from the descender of the upper line to the ascender of the following line.
Letter-headingThe upper third of a letterhead.
LetterheadCut-size sheet of paper preprinted on one side for private or business correspondence. Normally in DIN format.
Line spacingThe vertical distance between a line or baseline and the next written baseline in a text. The line distance can be indicated in points, millimeters, picas or inches.
Daimler AG is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. We provide financing, leasing, fleet management, insurance and innovative mobility services.
The Brand & Design Navigator online portal supports employees and external service providers with information on the Daimler AG's Corporate Design and its brands — from the basic elements to their practical application as well as layout templates and best practice examples.
Daimler Brand & Design Navigator
Phone: +49 711 17 0
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315