LaminatingHeat-sealed plastic coating on a printing substrate from which a smooth and impervious surface emerges.
LaunchThe market launch of a product or service. The way this is carried out has a decisive impact on the further development of the product or service.
LayoutThe layout provides the designer and requesting party with an impression of how a communication medium will appear when it is executed.
LeadingDistance between two lines measured from the descender of the upper line to the ascender of the following line.
Letter HeadingThe upper third of a letterhead.
LetterheadCut-size sheet of paper preprinted on one side for private or business correspondence. Normally in DIN format.
Line SpacingThe vertical distance between a line or baseline and the next written baseline in a text. The line distance can be indicated in points, millimeters, picas or inches.
Lower ThirdLower thirds are information displayed at the bottom edge of the screen. Their purpose is to describe (name or position of) individuals shown in interviews or reports.
This online portal supports employees and external service providers with information on the Daimler AG’s Corporate Design, its brands and subsidiaries — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.
Daimler AG is one of the leading global suppliers of premium cars and one of the world’s largest manufacturer of commercial vehicles. We offer financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services.
Daimler Brand & Design Navigator
Phone: +49 711 17 0
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315