SerifsEnd strokes on the Antiqua characters, e.g. with Daimler CA and Daimler CAC to end the basic strokes as they approach the baseline.
SloganA short and striking core statement: It is to be found in all advertising communication media and is often used in conjunction with the corporate logotype or brand mark.
SVGAbbreviation for Scalable Vector Graphics. An XML-based file format for graphics that can be flexibly scaled in a browser. It also supports interactivity and animation.
This online portal supports employees and external service providers with information on the Daimler AG’s Corporate Design, its brands and subsidiaries — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.
Daimler AG is one of the leading global suppliers of premium cars and one of the world’s largest manufacturer of commercial vehicles. We offer financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services.
Daimler Brand & Design Navigator
Phone: +49 711 17 0
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315