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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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Daimler Brand & Design Navigator
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Corporate Design Glossary

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11


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  • Laminating

    Heat-sealed plastic coating on a printing substrate from which a smooth and impervious surface emerges.

  • Launch

    The market launch of a product or service. The way this is carried out has a decisive impact on the further development of the product or service.

  • Layout

    The layout provides the designer and requesting party with an impression of how a communication medium will appear when it is executed.

  • Leading

    Distance between two lines measured from the descender of the upper line to the ascender of the following line.

  • Letter Heading

    The upper third of a letterhead.

  • Letterhead

    Cut-size sheet of paper preprinted on one side for private or business correspondence. Normally in DIN format.

  • Line Spacing

    The vertical distance between a line or baseline and the next written baseline in a text. The line distance can be indicated in points, millimeters, picas or inches.

  • Lower Third

    Lower thirds are information displayed at the bottom edge of the screen. Their purpose is to describe (name or position of) individuals shown in interviews or reports.

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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    Above-Referred Terms

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Daimler Brand & Design Navigator

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Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
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Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
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