In seiner tagesaktuellen Fassung stellen die Inhalte des Online-Portals „Daimler Brand & Design Navigator“ die Regeln des Corporate Design von Daimler dar, die für alle Daimler namenstragenden Gesellschaften bindend sind: Gesellschaftsrichtlinie D 1715.0 in der Einheitliche Regelungsdatenbank (ERD) im Mitarbeiter-Portal (nur intern abrufbar).
The new FOR smart font applies for every product campaign or graphic material and all documents starting from 1st of September 2015. Please make sure you are using the latest version of the templates provided for download.
Banners come in different variations. Let’s see how we want our label to appear on them.
LED technology is the future, we love it. The LED-banner and therefore the label fits 100% seamlessly within the banner.
We want the label to appear as clear as possible. As you can see, it fits perfectly in the banner. The rotating banner and therefore the label fits 100% seamlessly within the banner.
A classic. Can handle every situation. The static banner does not always allow the label to appear on the full bleed. Size of the banner is 3 x 1 m. The label should ideally always be a full bleed [100%]. If that is not possible, we recommend the label to be scaled to 90% and placed in the centre, leaving a 5% space on each side. This gives a label size of 270 x 90 cm.
Let’s put some clothes on that boring metal. We want the label to be as big as possible without cropping it. In this case, the surface measures 2.5 x 0.9 m. The label is centred both horizontally and vertically. This gives us a label size of 2.4 x 0.8 m.
Looks really good, doesn’t it?
The flag colour.
Be careful: the black shade of our smart label has special colour values, so make sure you use the same colouring for the flag.
You can order flags directly at Informationstechnik Meng GmbH or download the catalogue at PIT smart if you have access:
Informationstechnik Meng GmbH
Am Bahnhof 8, 55765 Birkenfeld
Phone +49 67 82 99 41-26
Phone +49 67 82 99 41-46
The flag system.
If you want to place the label on a flag, you can easily use these calculations to make sure it has the right size and position.
Our label can be used in different ways. Below you can see three visual examples. The format of beachflags can vary, so we do not provide any measurements.
(01) Label on a black background. In this case our label is placed large and optically centred at the top, without outline.
(02) Label and image. If you use our label with an image, then the label is placed smaller top right.
(03) Label on a colourful background. This is an example of how to use the label on a colourful background. It’s important to give the label some space, so please place it slightly smaller than on black backgrounds.
We want the label to fit seamlessly into the grid of the backdrop. However, be careful when the containers are non-symmetrical. The example below shows label containers that are non-rectangular. In this case, the label should be scaled to the maximum size of the container, and filled with black.
Make sure you use the right version of the label, relative to the grid of the backdrop. Even though we prefer to use the vertical label, in some cases it is better to use the horizontal label to achieve a better harmony in relation to the other labels appearing on the backdrop.
Pay attention when you design the backdrop. Here are some do’s and don’ts on label treatment.
(01) All right. If the container for label placement is a different shape, the label should be scaled to fit inside the container, and the space around to be filled with black.
(02) Not okay. In this case, the space around the label is left white.
(03) Approved. The horizontal label should in this case be used when appearing together with other horizontal label containers.
(04) Try again. Try to avoid mixing vertical and horizontal labels in one media.
Clean and simple. The label placement on pedestals is measured using the smart fixed elements formula. To define the label size we calculated the size of y, which is relative to the size and format of the wall. There is a space of 3y on the right hand side.
Pedestals - right and wrong.
Here are some examples to give you an idea of how not to treat the label when placing it on special formats.
(01) There you go. Correct sizing and placement of the label.
(02) No border. There never will be a white border around the label.
(03) Wrong. As we mentioned before, the horizontal label should only be used in special cases where the vertical label does not fit.
(04) Too big. Take care when calculating the size. Always use the special format formula as a tool to do so.
(05) Oops. The label should only appear one time, on the right hand side of the pedestal.
The label should be as good looking as the athletes when they relax between the games.
Crossblade surroundings – inside.
Clear and simple look and feel for the branded surroundings. We use the special format formula to calculate the size of the label on the walls. Starting point is the right hand bottom panel and for the other calculation, the top panel. This gives a label width of 29.4 cm on the top wall and 26.832 cm on the side walls. The spacing is 3y, which makes it 10.5 cm on the top wall, and 10.3 cm on the side walls. We reflected the spacing for left hand side label placement.
Crossblade surroundings – outside.
Clear and simple look and feel for the branded surroundings. The big centred smart label is measured relative to 1/5 of the side wall, and placed centred to the remaining walls, touching the top edge of the walls. We use the special format formula to calculate the size of the label on the top wall, based on the upper right corner. This gives a label width of 29.4 cm. The spacing is 3y, which makes it 10.5 cm. We reflected the spacing for left hand side label placement.
We want the label to sit as comfortable as the referee does. Placing of the label 5 1/2 label heights up from the bottom. The sizing is 113% relative to the top horizontal side. In case of international competitions presented from associations like FIVB or CEV it is important to respect the CI rules and regulations. Therefore, it is mandatory to get the designs approved by the smart agency in charge at all times.
Net post protection.
Better safe than sorry. We take care of it. Placing of the label two label heights from the top and bottom. The label is 14 cm in width. Placed centred on the half of the panel size (28 cm). Same procedure on the other half of the panel. Top and bottom.
Have a look at how we treat the label and icon on the nets. The width of the net is 8 m. On both top and bottom edge, we want the label to appear 9 times with equal spacing on both the top and bottom edge. Pay attention to the slightly different sizes; top edge is 70 mm high, bottom edge is 50 mm high. This gives us a label height of 50 and 35 mm. If the edge sizing is different, try to follow this description as close as possible. The smart fortwo pictogram appears 5 times inside the net. We scaled it to fit inside a bleed of 2 masks on all sides, and placed them relative to every second label.
Both useful and beautiful. Check out our good looking umbrella. We created a system to apply the label on umbrellas. However, you need to give it a little bit of extra space between the symbol and the name. Use half the size of one flap to define the label width. The spacing from the top of the smart lettering to the edge of the flap is the same distance as from the bottom of the symbol to the edge. See frame  and  for placement of the label containers.
Tents come in many shapes and sizes. If you follow these guidelines, they will all look great. For the tents you need to give a little bit of extra space between the symbol and the name, as seen on the umbrellas. Use one fifth of the size of one flap to define the label width. The spacing from the bottom of the symbol to the edge is triple the distance as from the top of the smart lettering to the edge of the flap. See frame  and  for placement of the label container.
Good looking players should have good looking sponsoring. One of the major exceptions for the use of the horizontal label.
Sportswear men – tank top.
The sportswear is the key element in our sponsoring activities. The sportswear section is one of the major exceptions to use the horizontal label because it provides better media visibility.
Based on the FIVB sponsor guidelines, we created a simple system to measure the size of the label relative to the size of the tank top sportswear. We based our measurements on a size XL shirt [54 cm chest width]. 54 cm: 2 = 27 cm wide label. The label should never be less than 27 cm in width, even if the width of the shirt is less.
Sportswear men – shorts.
Even from behind it is important to look good.
Sportswear women – top.
The sportswear is the key element in our sponsoring activities.
Sportswear women – shorts.
Even from behind it is important to look good. Another exception is to mix the two labels in this circumstance. Having a vertical tattoo or armband together with a horizontal label on the shorts is simply for media reasons.
Top notch branding on the players themselves. The vertical label is always used on both men and women. There are however a slightly different sizing: Men’s tattoos measure 100 x 75 mm, women’s tattoos measure 90 x 67 mm.
Tattoos – right and wrong.
Here are some examples to show you how the tattoos should be placed on the players.
Easy to wear, impossible to overlook. Armbands come in three different sizes, so they can fit on all player’s arms. The labels should appear with the up-side down on the inside of the arm, so it is readable when the players raise their arms.
Welcome to the event, let the games begin. The first impression fans get when they enter the fan-zone is the archway, with the smart label inviting them inside. We recommend to use black wherever we can. Like flags, tents, archways and so forth. Black has a high quality appearance and allows our label to stand out nicely.
This is how easy you can design a great looking archway. The vertical label is placed centred at each of the standing columns. The smart fortwo pictogram is scaled to 80% of the archway surface, and appears on top with one label width as the spacing. The smart fortwo icon can be placed either in single, double, or triple icons. Use the smart label width as spacing between the icons.
The friendly people working at events should also get the honour of wearing our label.
(01) The vertical label is placed on the left side of the chest. There is no label placed on the back of the shirt.
(02) Label placement and size. Place the label three vertical y-lengths down from the shoulder, and centre it between the middle of the shirt or jacket and the left side of the chest. The size of the label is always 5.5 x 7.4 cm regardless of the size of the shirt or jacket. In this example we used a size medium with a chest width of 47 cm.
Let’s have fun, and enjoy the show.
(01) Front measurement: Label is one third of the width on the chest. Placed one label height from the bottom and centred. The dancer clothes are available in various colours, preferable in grey or orange.
(02) Back measurement: Label is one third of the width on the chest. Placed one label height from the bottom and centred.
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Das Online-Portal Brand & Design Navigator unterstützt Mitarbeiterinnen und Mitarbeiter sowie externe Dienstleister mit Informationen rund um das Erscheinungsbild des Unternehmens und seiner Marken — von den Basiselementen über ihre praktische Anwendung bis hin zu Gestaltungsvorlagen und Best Practice-Beispielen.
Daimler Brand & Design Navigator
Tel.: +49 711 17 0
Vertreten durch den Vorstand: Ola Källenius (Vorsitzender), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Vorsitzender des Aufsichtsrats: Manfred Bischoff
Handelsregister beim Amtsgericht Stuttgart, Nr. HRB 19360
Umsatzsteueridentifikationsnummer: DE 81 25 26 315