The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.

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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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April 06, 2022
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» smart motion pictures.

Every film or commercial spot ends with our smart label. Tag-on and duo-spot solutions are kept in mind too. If you have a TVC, a short YouTube commercial, an infomercial at your dealership or a social media post—we have prepared information on how to use typography on screen so it fits our brand design style. Find out which modules, formats, and animations to use in our smart corporate design guidelines.

Click through the gallery below to get an initial impression of our corporate design rules on our motion pictures.

The slides in our gallery are taken in excerpts from the chapter “smart motion pictures” in our extensive corporate design guidelines.

Download here the full guidelines:

Brand design guide

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  • Our co-branding.
  • Our dealer communications.
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  • Our prints.
  • Our online banners.
  • Our social media.
  • Our label.
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  • Our infographics.
  • Our arrows.
  • Our communication mark.
  • Our brand design principles.
  • Our illustrations.
  • Our font.
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About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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Mercedes-Benz AG
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Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
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