The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.

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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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>> smart iconography symbols digital applications (SVG).

https://designnavigator.daimler.com/smart_downloads
smart_iconography_symbols_digital_SVG.zip
February 21, 2020
Icons, Iconography, Iconography guide, Pictograms, Symbols, smart brand design, smart basic elements, smart icons, smart communication media, smart web, smart mobile apps, smart social media, smart online banners
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The ZIP archive contains 230 symbols. The series of pictograms on hand was designed and developed specially for smart. The SVG files are used primarily for digital applications.

Basic elements
Image asset
SVG
212.8 KB
64 x 64 px
RGB
The symbols included and shown in the guide are to be used for authorised smart (Mercedes-Benz AG) publications only. Use in publications of external partner companies or third parties is not permitted.

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About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
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