The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.

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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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Most recent

  • Our online banners.
    April 06, 2022
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    Our social media.
    April 06, 2022
    0 6976
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Most viewed

Our icons.
September 19, 2019
0 8000
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Our social media.
April 06, 2022
0 6976
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Our dealer communications.
April 06, 2022
0 5521
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Most rated

Our icons.
September 19, 2019
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Our arrows.
April 06, 2022
0 3828
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Our font.
September 19, 2019
0 4113
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All design manuals

Basic elements

Our brand design principles.
April 20, 2022
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Our label.
April 20, 2022
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Our communication mark.
April 06, 2022
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Our colours.
April 06, 2022
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Our font.
September 19, 2019
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Our arrows.
April 06, 2022
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Our icons.
September 19, 2019
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Creative work

Our illustrations.
September 23, 2019
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Our infographics.
September 19, 2019
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Communication media

Our motion pictures.
April 06, 2022
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Our social media.
April 06, 2022
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Our online banners.
April 06, 2022
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Our prints.
April 06, 2022
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Our OoH.
April 06, 2022
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Our literature.
April 06, 2022
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Our dealer communications.
April 06, 2022
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Our co-branding.
April 20, 2022
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Our stationery.
April 06, 2022
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About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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Daimler Brand & Design Navigator

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Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
dialog@mercedes-benz.com

Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763

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