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The up-to-the-minute content on the “Daimler Brand & Design Navigator” online portal presents Daimler AG’s mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Corporate Design Policy A 33.1 (available for employees only).

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Daimler Brand & Design Navigator
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  • Daimler
    • Corporate Identity
      • About Brand & Design Navigator
    • Design Manuals
      • Basic Elements
        • Corporate Logotype
        • Brushing
        • Raising Principle
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        • Corporate Typeface
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        • Magazines
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        • Press Communication
        • Sponsoring
        • Web Design
      • Special Applications
        • Campaign and Project Logos
        • Third-Party Advertising
        • Co-Branding
        • Direct Sales Kommunikation
        • Electric Charging Stations
        • Flags
    • Downloads
  • Daimler Buses
    • Design Manuals
      • Basic Elements
        • Corporate Logotype
        • Color System
        • Corporate Typeface
      • Applications
        • E-Mail Correspondence
        • Stationery
        • Recruiting Advertisements
        • Presentations
        • Press Communication and Corporate Events
      • Multibranding
        • Principles of Multibranding
        • Printed Media
        • Digital Media
  • Daimler Mobility
    • Design Manuals
      • Basic Elements
        • Company Name
        • Brushing
        • The Raising Principle
        • Color System
        • Corporate Typeface
        • Imagery
        • Graphics Style
        • QR Codes
        • Callouts
      • Applications
        • Advertisements
        • Exterior Signage
        • Face-to-Face Communication
        • Brochures and Flyers
        • E-Mail Correspondence
        • Film and Video
        • Stationery
        • Corporate Apparel and Give-Aways
        • Magazines
        • Newsletters
        • Posters
        • Presentations
        • Press Communication
        • Sponsoring
        • Web Design
      • Special Applications
        • Campaign and Project Logos
        • Third-Party Advertising
        • Co-Branding
        • Flags
    • Downloads
  • Daimler Truck
    • Design Manuals
      • Basic Elements
        • Company Name
        • Brushing
        • The Raising Principle
        • Color System
        • Corporate Typeface
        • Imagery
        • Graphics Style
        • QR Codes
        • Callouts
      • Applications
        • Advertisements
        • Exterior Signage
        • Face-to-Face Communication
        • Brochures and Flyers
        • E-Mail Correspondence
        • Film and Video
        • Stationery
        • Corporate Apparel and Give-Aways
        • Magazines
        • Newsletters
        • Posters
        • Presentations
        • Press Communication
        • Sponsoring
        • Web Design
      • Special Applications
        • Campaign and Project Logos
        • Third-Party Advertising
        • Co-Branding
        • Flags
        • Commercial Vehicles (Multibrand)
        • Exterior Signage (Multibrand)
        • Interior Signage (Multibrand)
        • Stationery (Multibrand)
    • Downloads
  • Daimler BKK
    • Corporate Identity
      • Positionierung
      • Branding
    • Design Manuals
      • Basiselemente
        • Unternehmensname
        • Gestaltungsprinzipien
        • Farbsystem
        • Medien und Geschäftsdrucksachen
        • Tonalität
        • Fotostil
      • Anwendungen
        • Magazine
        • Digitale Anwendungen
        • Co-Branding
        • Zukauf-Medien
    • Downloads
  • smart
    • The brand
      • The brand for forward-thinkers.
      • Our brand promise & values.
    • Brand design
      • Basic elements
        • Our brand design principles.
        • Our label.
        • Our colours.
        • Our font.
        • Our arrows.
        • Our icons.
      • Creative work
        • Our illustrations.
        • Our infographics.
      • Communication media
        • Our film endings.
        • Our social media.
        • Our online banners.
        • Our prints.
        • Our OoH.
        • Our literature.
        • Our dealer communications.
    • Downloads
  • Setra
    • Design Manuals
      • Basic Elements
        • Brand Label
        • Brand Colors
        • Brand Typefaces
      • Applications
        • Advertisements
        • Exterior Signage
        • Shows, Exhibitions and Events
        • Brochures and Flyers
        • Digital Media
        • Stationery
        • Posters
        • Production Standards
      • Special Applications
        • SetraClassic
    • Downloads
  • OMNIplus
    • Design Manuals
      • Basic Elements
        • Brand Mark
        • Brand Colors
        • Brand Typeface
        • Punctuation/Nomenclature
      • Applications
        • Advertisements and Posters
        • Exterior Signage (Service Points)
        • Exterior Signage (Subsidiaries, Plants and HQ)
        • Brochures and Flyers
        • Stationery
        • Presentations
      • Special Applications
        • Work Clothing
        • 24h SERVICE Vehicle Labeling
  • BusStore
    • Design Manuals
      • Basic Elements
        • Brand Mark
        • Brand Colors
        • Brand Typeface
      • Applications
        • Advertisements and Posters
        • Exterior Signage
        • Brochures and Flyers
        • Stationery
        • Presentations
      • Special Applications
        • Work Clothing
        • Vehicle Labeling
    • Downloads
  • Daimler Truck Financial
    • Corporate Identity
    • Design Manuals
      • Basic Elements
        • Brand Name and Label
        • Typeface
        • Color System
        • Graphics
        • Design Principles
        • Wording
      • Applications
        • Brochures
        • Advertisements
        • Newsletters and Publications
        • Marketing Notices
        • Website and Apps
        • Stationery
        • Presentations
        • Exhibition Materials
        • Merchandising
    • Downloads
  • Daimler Fleet Management
    • Corporate Identity
    • Design Manuals
      • Basic Elements
        • Brand Name and Label
        • Typeface
        • Color System
        • Imagery
        • Graphics
        • Design Principles
        • Wording
      • Applications
        • Brochures and Flyers
        • Advertisements
        • Posters
        • Offer Sheets
        • Stationery
        • Presentations
        • Exhibition Materials
        • Merchandising
    • Downloads
  • FUSO Financial
    • Design Manuals
      • Basic Elements
        • Brand Label
        • Color System
        • Typefaces
        • Illustrative Typography
        • Wording
      • Applications
        • Advertisements
        • Brochures and Flyers
        • Stationery
        • Presentations
        • Newsletters
        • E-Mail Signature
        • Co-Branding
    • Downloads


About Daimler Brand
& Design Navigator

Daimler AG is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. We provide financing, leasing, fleet management, insurance and innovative mobility services.

The Brand & Design Navigator online portal supports employees and external service providers with information on the Daimler AG's Corporate Design and its brands — from the basic elements to their practical application as well as layout templates and best practice examples.

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Daimler Brand & Design Navigator

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Daimler AG
Mercedesstraße 120
70372 Stuttgart
Phone: +49 711 17 0
E-mail: dialog@daimler.com

Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315

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