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The up-to-the-minute content on the “Daimler Brand & Design Navigator” online portal presents Daimler AG’s mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Corporate Design Policy A 33.1 (available for employees only).

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Daimler Brand & Design Navigator
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  • Daimler
    • Corporate Identity
      • About Brand & Design Navigator
    • Design Manuals
      • Basic Elements
        • Corporate Logotype
        • Brushing
        • Raising Principle
        • Color System
        • Corporate Typeface
        • Imagery
        • Charts and Infographics
        • QR Codes
        • Callouts
      • Applications
        • Advertisements
        • Exterior Signage
        • Face-to-Face Communication
        • Brochures and Flyers
        • E-Mail Correspondence
        • Film and Video
        • Stationery
        • Corporate Apparel and Give-Aways
        • Magazines
        • Newsletters
        • Posters
        • Presentations
        • Press Communication
        • Sponsoring
        • User Interface and User Experience
      • Special Applications
        • Campaign and Project Logos
        • Third-Party Advertising
        • Co-Branding
        • Direct Sales Kommunikation
        • Electric Charging Stations
        • Flags
    • Downloads
  • Daimler Buses
    • Design Manuals
      • Basic Elements
        • Corporate Logotype
        • Color System
        • Corporate Typeface
      • Applications
        • E-Mail Correspondence
        • Stationery
        • Recruiting Advertisements
        • Presentations
        • Press Communication and Corporate Events
      • Multibranding
        • Principles of Multibranding
        • Printed Media
        • Digital Media
  • Daimler Mobility
    • Design Manuals
      • Basic Elements
        • Company Name
        • Brushing
        • The Raising Principle
        • Color System
        • Corporate Typeface
        • Imagery
        • Graphics Style
        • QR Codes
        • Callouts
      • Applications
        • Advertisements
        • Exterior Signage
        • Face-to-Face Communication
        • Brochures and Flyers
        • E-Mail Correspondence
        • Film and Video
        • Stationery
        • Corporate Apparel and Give-Aways
        • Magazines
        • Newsletters
        • Posters
        • Presentations
        • Press Communication
        • Sponsoring
        • User Interface and User Experience
      • Special Applications
        • Campaign and Project Logos
        • Third-Party Advertising
        • Co-Branding
        • Flags
    • Downloads
  • Daimler Truck
    • Design Manuals
      • Basic Elements
        • Company Name
        • Brushing
        • The Raising Principle
        • Color System
        • Corporate Typeface
        • Imagery
        • Graphics Style
        • QR Codes
        • Callouts
      • Applications
        • Advertisements
        • Exterior Signage
        • Face-to-Face Communication
        • Brochures and Flyers
        • E-Mail Correspondence
        • Film and Video
        • Stationery
        • Corporate Apparel and Give-Aways
        • Magazines
        • Newsletters
        • Posters
        • Presentations
        • Press Communication
        • Sponsoring
        • User Interface and User Experience
      • Special Applications
        • Campaign and Project Logos
        • Third-Party Advertising
        • Co-Branding
        • Flags
        • Commercial Vehicles (Multibrand)
        • Exterior Signage (Multibrand)
        • Interior Signage (Multibrand)
        • Stationery (Multibrand)
    • Downloads
  • Daimler BKK
    • Corporate Identity
      • Positionierung
      • Branding
    • Design Manuals
      • Basiselemente
        • Unternehmensname
        • Gestaltungsprinzipien
        • Farbsystem
        • Medien und Geschäftsdrucksachen
        • Tonalität
        • Fotostil
      • Anwendungen
        • Magazine
        • Digitale Anwendungen
        • Co-Branding
        • Zukauf-Medien
    • Downloads
  • smart
    • The brand
      • The brand for forward-thinkers.
      • Our brand promise & values.
    • Brand design
      • Basic elements
        • Our brand design principles.
        • Our label.
        • Our colours.
        • Our font.
        • Our arrows.
        • Our icons.
      • Creative work
        • Our illustrations.
        • Our infographics.
      • Communication media
        • Our film endings.
        • Our social media.
        • Our online banners.
        • Our prints.
        • Our OoH.
        • Our literature.
        • Our dealer communications.
    • Downloads
  • Setra
    • Design Manuals
      • Basic Elements
        • Brand Label
        • Brand Colors
        • Brand Typefaces
      • Applications
        • Advertisements
        • Exterior Signage
        • Shows, Exhibitions and Events
        • Brochures and Flyers
        • Digital Media
        • Stationery
        • Posters
        • Production Standards
      • Special Applications
        • SetraClassic
    • Downloads
  • OMNIplus
    • Design Manuals
      • Basic Elements
        • Brand Mark
        • Brand Colors
        • Brand Typeface
        • Punctuation/Nomenclature
      • Applications
        • Advertisements and Posters
        • Exterior Signage (Service Points)
        • Exterior Signage (Subsidiaries, Plants and HQ)
        • Brochures and Flyers
        • Stationery
        • Presentations
      • Special Applications
        • Work Clothing
        • 24h SERVICE Vehicle Labeling
    • Downloads
  • BusStore
    • Design Manuals
      • Basic Elements
        • Brand Mark
        • Brand Colors
        • Brand Typeface
      • Applications
        • Advertisements and Posters
        • Exterior Signage
        • Brochures and Flyers
        • Stationery
        • Presentations
      • Special Applications
        • Work Clothing
        • Vehicle Labeling
    • Downloads
  • Daimler Truck Financial
    • Corporate Identity
    • Design Manuals
      • Basic Elements
        • Brand Name and Label
        • Typeface
        • Color System
        • Graphics
        • Design Principles
        • Wording
      • Applications
        • Brochures
        • Advertisements
        • Newsletters and Publications
        • Marketing Notices
        • Website and Apps
        • Stationery
        • Presentations
        • Exhibition Materials
        • Merchandising
    • Downloads
  • Daimler Fleet Management
    • Corporate Identity
    • Design Manuals
      • Basic Elements
        • Brand Name and Label
        • Typeface
        • Color System
        • Imagery
        • Graphics
        • Design Principles
        • Wording
      • Applications
        • Brochures and Flyers
        • Advertisements
        • Posters
        • Offer Sheets
        • Stationery
        • Presentations
        • Exhibition Materials
        • Merchandising
    • Downloads
  • FUSO Financial
    • Design Manuals
      • Basic Elements
        • Brand Label
        • Color System
        • Typefaces
        • Illustrative Typography
        • Wording
      • Applications
        • Advertisements
        • Brochures and Flyers
        • Stationery
        • Presentations
        • Newsletters
        • E-Mail Signature
        • Co-Branding
    • Downloads


About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Daimler AG’s Corporate Design, its brands and subsidiaries — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

Daimler AG is one of the leading global suppliers of premium cars and one of the world’s largest manufacturer of commercial vehicles. We offer financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services.

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Daimler Brand & Design Navigator

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Daimler AG
Mercedesstraße 120
70372 Stuttgart
Phone: +49 711 17 0
E-mail: dialog@daimler.com

Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315

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