The up-to-the-minute content on the online portal "Daimler Brand & Design Navigator" presents Daimler's mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Legal Entity Policy D 1715.0 in the Enterprise Regulations Database (ERD) on the Employee Portal (available internally only).
The online portal supports employees and external service providers with information and templates on the Daimler AG’s Corporate Design and its brands.
Yes, in exceptional cases, if this promotes the dialog with Chinese, Spanish or other international customers.
The use of an corporate brand in order to endorse a sub-brand. The degree of endorsement varies from case to case and is geared towards strategic marketing objectives.
Daimler AG is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. We provide financing, leasing, fleet management, insurance and innovative mobility services.
The Brand & Design Navigator online portal supports employees and external service providers with information on the Daimler AG's Corporate Design and its brands — from the basic elements to their practical application as well as layout templates and best practice examples.
Daimler Brand & Design Navigator
Phone: +49 711 17 0
Represented by the Board of Management: Dieter Zetsche (Chairman), Martin Daum, Renata Jungo Brüngger, Ola Källenius, Wilfried Porth, Britta Seeger, Hubertus Troska, Bodo Uebber
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315