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The up-to-the-minute content on the “Daimler Brand & Design Navigator” online portal presents Daimler AG’s mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Corporate Design Policy A 33.1 (available for employees only).

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Daimler Brand & Design Navigator

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Brand & Design Navigator

The online portal supports employees and external service providers with information and templates on the Daimler AG’s Corporate Design and its subsidiaries, as well as product and service brands.

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[Daimler Buses] Presentations

April 14, 2020

[BusStore] Presentations [Daimler] Presentations [Daimler Mobility] Presentations [Daimler Truck] Presentations [smart] smart iconography symbols print applications (PDF) [smart] smart iconography guide [Daimler] Corporate Logotype

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[Daimler] Color System

October 27, 2019

[Daimler] Raising Principle [Daimler] Corporate Typeface [Daimler] Presentations [smart] smart iconography symbols print applications (PDF) [smart] smart iconography guide [Daimler] Corporate Logotype [OMNIplus] OMNIplus Brand Mark 4C (DTP)

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pdf, 11.5 MB

[Daimler] Firmenangehörigengeschäft

April 27, 2016

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[Daimler] PowerPoint Presentations Template (German) [Daimler] PowerPoint Presentation Template (English) [Daimler] DL Flyers Templates [Daimler] A4 Document Templates (German) [Daimler] Corporate Logotype Black (Office) [Daimler] Brushing Texture Template [Daimler BKK] Präsentationsvorlage PowerPoint 2010

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What is the purpose of Daimler's Corporate Design?

UX Design

The visual presentation of the Company plays a key role in ensuring that Daimler is perceived throughout the world as a brand. Daimler uses its distinctive visual identity to convey its self-image as well as its specific corporate values, goals and strengths.

UX stands for “user experience design.” A specialized area of design dedicated to fashioning an overall user experience. UI design is a sub-area of UX design.

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About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Daimler AG’s Corporate Design, its brands and subsidiaries — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

Daimler AG is one of the leading global suppliers of premium cars and one of the world’s largest manufacturer of commercial vehicles. We offer financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services.

Daimler Brand & Design Navigator

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Daimler AG
Mercedesstraße 120
70372 Stuttgart
Phone: +49 711 17 0
E-mail: dialog@daimler.com

Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315

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