The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.

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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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Daimler Brand & Design Navigator
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Welcome to Daimler
Brand & Design Navigator

The open-access online portal supports employees and external service providers with information and templates on the visual appearance of subsidiaries with Daimler as part in their company name.

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[Daimler] Stationery Print Templates (Name-Bearing Subsidiaries)

September 01, 2022
Stationery
[Mercedes-Benz Font Service] Mercedes-Benz Corpo A and Corpo S Office (TrueType) [Daimler] Daimler Logotype [Daimler] Brushing [Daimler] Raising Principle [Daimler] Color System [Daimler] Charts, Pictograms and Infographics [Daimler] Stationery

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[Daimler] Corporate Typeface

June 07, 2022
Daimler
[Daimler] Color System [Mercedes-Benz Font Service] Mercedes-Benz [Daimler] Presentations [Daimler] Daimler Logotype [Daimler] Charts, Pictograms and Infographics [Daimler] Stationery [Daimler] Brochures and Flyers

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[Daimler] Daimler Logotype

June 07, 2022
[Daimler] Raising Principle [Daimler] Color System [Daimler] Corporate Typeface [Daimler] Charts, Pictograms and Infographics [Daimler] Film and Video [Daimler] Presentations [Daimler] Daimler Logotype 4C (DTP)

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[Daimler] DL Flyers Templates

October 27, 2019
Flyer
[Daimler] Brushing Texture Template [Daimler] Daimler Logotype Black (MS Office) [Daimler] Daimler Logotype Black (DTP) [Daimler] Daimler Logotype 4C (DTP) [Daimler] Brushing Texture Template (Large Format) [Daimler] A4 Brochures Templates [Daimler] A4 Newsletters Template
 
 
 

FAQ of the day

Term of the day

Are division, location and project logos permitted within the subsidiaries with Daimler as part of their company name?

Point (pt)

Division logos are not permitted at Daimler name-bearing subsidiaries either in internal or external communications. Project and promotional logos, which unlike division logos have a limited time span, are permitted but must not be depicted in the direct vicinity of the Daimler logotype or company name.

Typographical unit of measurement. Font sizes are measured in points. Various sizes are defined for the typographical point. In desktop publishing (DTP), the following applies: 1 pt = 0.3527 mm.

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About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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Daimler Brand & Design Navigator

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Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
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Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763

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