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The up-to-the-minute content on the online portal "Daimler Brand & Design Navigator" presents Daimler's mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Legal Entity Policy D 1715.0 in the Enterprise Regulations Database (ERD) on the Employee Portal (available internally only).

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Daimler Brand & Design Navigator
  • Brand/Subsidiary
  • Corporate Brand

  • Daimler

  • Subsidaries

  • Daimler Buses

  • Daimler Financial Services

    • Daimler Insurance Services
    • Daimler Vorsorge und Versicherungsdienst

  • Daimler Trucks

  • Daimler BKK

  • Brands

  • Mercedes-Benz

  • smart

  • FUSO

  • Setra

  • OMNIplus

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  • BusStore

  • Daimler Truck Financial

  • Daimler Fleet Management

  • FUSO Financial

Corporate Design Glossary

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About Daimler Brand
& Design Navigator

Daimler AG is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. We provide financing, leasing, fleet management, insurance and innovative mobility services.

The Brand & Design Navigator online portal supports employees and external service providers with information on the Daimler AG's Corporate Design and its brands — from the basic elements to their practical application as well as layout templates and best practice examples.

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Daimler Brand & Design Navigator

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Daimler AG
Mercedesstraße 137
70327 Stuttgart
Phone: +49 711 17 0
E-mail: dialog@daimler.com

Represented by the Board of Management: Dieter Zetsche (Chairman), Martin Daum, Renata Jungo Brüngger, Ola Källenius, Wilfried Porth, Britta Seeger, Hubertus Troska, Bodo Uebber
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315

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