Daimler Brand & Design Navigator will be terminated on 30 June 2024. After this date, Mercedes-Benz Brand Design System (BDS) will remain the central platform for all guidelines and assets related to the visual brand identify of Mercedes-Benz – including both corporate and product communications as well as associated sub-brands or subsidiaries.
Serifs
End strokes on the Antiqua characters, e.g. with Daimler CA and Daimler CAC to end the basic strokes as they approach the baseline.Slogan
A short and striking core statement: It is to be found in all advertising communication media and is often used in conjunction with the corporate logotype or brand mark.SVG
Abbreviation for Scalable Vector Graphics. An XML-based file format for graphics that can be flexibly scaled in a browser. It also supports interactivity and animation.Provider/Privacy
Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
dialog@mercedes-benz.com
Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763
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