Ragged TypeThe text is typeset ragged on either the left or right side or in the center of the column. Ragged type normally has no hyphenation.
Ragged Type with HyphenationThe text is typeset ragged on either the left or right side as with ragged type. In ragged type with hyphenation words can be separated. Ragged type with hyphenation is therefore smoother than ragged type.
RelaunchThe relaunch of a product or service. The product in question has normally already been launched but is being repositioned due to specific factors such as technical upgrading or new market conditions.
ResolutionThe resolution of an image or a display device describes the number of pixels per unit of length. The resolution is usually specified in dpi (dots per inch).
Responsive Web DesignAn user interface created according to the principle of adaptive web design that can respond to the individual properties of the mobile device being used (including smartphones and tablet devices) and adapt how the screen is displayed.
RGBAbbreviation for the additive primary colors of white light, namely red, green and blue. The color of a pixel is created by the additive mixing of these three colors.
This online portal supports employees and external service providers with information on the Daimler AG’s Corporate Design, its brands and subsidiaries — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.
Daimler AG is one of the leading global suppliers of premium and luxury cars and one of the world’s largest manufacturer of commercial vehicles. We offer financing, leasing, fleet management, investments and insurance brokerage, as well as innovative mobility services.
Daimler Brand & Design Navigator
Phone: +49 711 17 0
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315