The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.

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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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Daimler Brand & Design Navigator
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Corporate Design Glossary

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  • Ragged Type

    The text is typeset ragged on either the left or right side or in the center of the column. Ragged type normally has no hyphenation.

  • Ragged Type with Hyphenation

    The text is typeset ragged on either the left or right side as with ragged type. In ragged type with hyphenation words can be separated. Ragged type with hyphenation is therefore smoother than ragged type.

  • Relaunch

    The relaunch of a product or service. The product in question has normally already been launched but is being repositioned due to specific factors such as technical upgrading or new market conditions.

  • Resolution

    The resolution of an image or a display device describes the number of pixels per unit of length. The resolution is usually specified in dpi (dots per inch).

  • Responsive Web Design

    An user interface created according to the principle of adaptive web design that can respond to the individual properties of the mobile device being used (including smartphones and tablet devices) and adapt how the screen is displayed.

  • RGB

    Abbreviation for the additive primary colors of white light, namely red, green and blue. The color of a pixel is created by the additive mixing of these three colors.

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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Daimler Brand & Design Navigator

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Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
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Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
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