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The up-to-the-minute content on the “Daimler Brand & Design Navigator” online portal presents Daimler AG’s mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Corporate Design Policy A 33.1 (available for employees only).

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Corporate Design Glossary

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  • Pagination

    Orienting a multi-page document into printer spreads.

  • Paging

    The page numbers of a publication.

  • Pantone

    The Pantone color system consists of spot colors (“special colors“) from Pantone Inc., located in New Jersey, USA.

  • Paper format

    The standard sizes for international paper formats (DIN/ISO) are calculated by halving the next largest format: A0 (841 x 1189 mm), A1 (594 x 841 mm), A2 (420 x 594 mm), A3 (297 x 420 mm), A4 (210 x 297 mm), A5 (148 x 210 mm), A6 (105 x 148 mm), DIN lang (105 x 210 mm).

  • Pictogram

    A graphical figure with an internationally understandable meaning.

  • Pixel

    The smallest element of an image file. The resolution of an image, which is specified in pixels per inch or pixels per centimeter, is important in this context. On the Internet, the absolute pixels are relevant for the height and width of an image. If you digitize an image for the Internet and do not change its size or only make the image smaller, a resolution of 72 pixels per inch will be sufficient.

  • Point (pt)

    Typographical unit of measurement. Font sizes are measured in points. Various sizes are defined for the typographical point. In desktop publishing (DTP), the following applies: 1 pt = 0.3527 mm.

  • Portable Document Format (PDF)

    This file format enables documents to be displayed and shared regardless of the original software, hardware or operating system.

  • Portable Network Graphics (PNG)

    A graphics format for raster graphics that allows compression without loss of data. PNG supports depth of color and transparency.

  • Postscript

    The page description language PostScript, developed by Adobe Systems Incorporated, presents characters and graphical elements in such a manner that they can be output by the printer or image setter in the highest possible resolution, irrespective of their size.

  • POTX/PPTX

    The file format for presentations created using Microsoft PowerPoint 2010.

  • Ppi (pixel per inch)

    Unit of measurement for the resolution of a scanner that specifies the number of square pixels per inch of the template.

  • PPT/PPTX

    The file format for presentations with Microsoft PowerPoint.

  • Print lacquering

    A protective lacquer that serves to protect the surface of a print object against abrasion and external influences.

  • Promotional logo

    Signet for temporary use, e.g. for projects or events.

  • Proof

    Normally, digitally produced printout for assessing the quality of printed image information prior to the production print.

  • Public Relations (PR)

    Targeted addressing of the general public (partners, customers, government bodies, investors etc.). The objective is to win public confidence and understanding.

About Daimler Brand
& Design Navigator

Daimler AG is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. We provide financing, leasing, fleet management, insurance and innovative mobility services.

The Brand & Design Navigator online portal supports employees and external service providers with information on the Daimler AG's Corporate Design and its brands — from the basic elements to their practical application as well as layout templates and best practice examples.

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Daimler Brand & Design Navigator

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Daimler AG
Mercedesstraße 120
70372 Stuttgart
Phone: +49 711 17 0
E-mail: dialog@daimler.com

Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315

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