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The up-to-the-minute content on the “Daimler Brand & Design Navigator” online portal presents Daimler AG’s mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Corporate Design Policy A 33.1 (available for employees only).

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Daimler Brand & Design Navigator
  • Brand/Subsidiary
  • Corporate Brand

  • Daimler

  • Subsidaries

  • Daimler Buses

  • Daimler Mobility

    • Daimler Financial Services
    • Daimler Insurance Services
    • Daimler Vorsorge und Versicherungsdienst

  • Daimler Trucks

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  • Brands

  • Mercedes-Benz

  • smart

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Corporate Design Glossary

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  • Marginal Note

    A brief side note positioned next to the text column.

  • Mood Board

    This work aid and presentation tool consists of a collage of photos, drawings and placeholder text. Mood boards help to inspire creative processes by visualizing ideas and conveying atmosphere.

  • MOV

    The file format for video data that can be played using Apple QuickTime on Windows and macOS operating systems.

  • MPEG Audio Layer III (MP3)

    The file format that can be used to compress, convert and store digital audio recordings with some loss of data (lossy data compression). The low volume of data in MP3 files results from reductions in the accuracy of certain parts of a sound in the audio material that are beyond the auditory perception of people.

  • MPEG-4 (MP4)

    The container file format for digital multimedia (video and audio) that is extended from the Apple QuickTime file format.

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Daimler AG’s Corporate Design, its brands and subsidiaries — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

Daimler AG is one of the leading global suppliers of premium cars and one of the world’s largest manufacturer of commercial vehicles. We offer financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services.

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Daimler Brand & Design Navigator

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Daimler AG
Mercedesstraße 120
70372 Stuttgart
Phone: +49 711 17 0
E-mail: dialog@daimler.com

Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315

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