The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.

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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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Daimler Brand & Design Navigator
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Corporate Design Glossary

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  • Marginal Note

    A brief side note positioned next to the text column.

  • Mood Board

    This work aid and presentation tool consists of a collage of photos, drawings and placeholder text. Mood boards help to inspire creative processes by visualizing ideas and conveying atmosphere.

  • MOV

    The file format for video data that can be played using Apple QuickTime on Windows and macOS operating systems.

  • MPEG Audio Layer III (MP3)

    The file format that can be used to compress, convert and store digital audio recordings with some loss of data (lossy data compression). The low volume of data in MP3 files results from reductions in the accuracy of certain parts of a sound in the audio material that are beyond the auditory perception of people.

  • MPEG-4 (MP4)

    The container file format for digital multimedia (video and audio) that is extended from the Apple QuickTime file format.

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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Daimler Brand & Design Navigator

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Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
dialog@mercedes-benz.com

Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763

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