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The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.
The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.
Film EndingThe Daimler logotype and corresponding name of subsidiary with Daimler as part of the company name are displayed in the closing element of a film or video production designed using graphics. Film endings serve to associate publisher with the production.
Foil StampingFinishing process during which a tinted foil is applied to a printing substrate with a heat embossing stamp.
Font FamilyA typographic term for a set of related typefaces with different glyph properties such as width, weight and length (e.g. Daimler Corporate ASE).
Font SizeThe unit of measurement for the font size is the point (pt).
Font StyleFont variants within a font family, e.g. italic, normal, demi-bold, bold or extra bold.
Font WidthThe varying thicknesses of the lines of a typeface are called font widths. In typography the relevant terms are light, regular or bold fonts.
Format EdgeThe edge of a document or page.
Free SpaceClearly defined space around a corporate logotype or brand mark in which no other element, e.g. text or other logotype may be positioned.
This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.
As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.
Daimler Brand & Design Navigator
70372 Stuttgart, Germany
Phone +49 7 11 17-0
Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763