The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.

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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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Daimler Brand & Design Navigator
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Corporate Design Glossary

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  • Film Ending

    The Daimler logotype and corresponding name of subsidiary with Daimler as part of the company name are displayed in the closing element of a film or video production designed using graphics. Film endings serve to associate publisher with the production.

  • Foil Stamping

    Finishing process during which a tinted foil is applied to a printing substrate with a heat embossing stamp.

  • Font Family

    A typographic term for a set of related typefaces with different glyph properties such as width, weight and length (e.g. Daimler Corporate ASE).

  • Font Size

    The unit of measurement for the font size is the point (pt).

  • Font Style

    Font variants within a font family, e.g. italic, normal, demi-bold, bold or extra bold.

  • Font Width

    The varying thicknesses of the lines of a typeface are called font widths. In typography the relevant terms are light, regular or bold fonts.

  • Format Edge

    The edge of a document or page.

  • Free Space

    Clearly defined space around a corporate logotype or brand mark in which no other element, e.g. text or other logotype may be positioned.

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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Daimler Brand & Design Navigator

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Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
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Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
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