The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.
The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.
Film Ending
The Daimler logotype and corresponding name of subsidiary with Daimler as part of the company name are displayed in the closing element of a film or video production designed using graphics. Film endings serve to associate publisher with the production.Foil Stamping
Finishing process during which a tinted foil is applied to a printing substrate with a heat embossing stamp.Font Family
A typographic term for a set of related typefaces with different glyph properties such as width, weight and length (e.g. Daimler Corporate ASE).Font Size
The unit of measurement for the font size is the point (pt).Font Style
Font variants within a font family, e.g. italic, normal, demi-bold, bold or extra bold.Font Width
The varying thicknesses of the lines of a typeface are called font widths. In typography the relevant terms are light, regular or bold fonts.Format Edge
The edge of a document or page.Free Space
Clearly defined space around a corporate logotype or brand mark in which no other element, e.g. text or other logotype may be positioned.Provider/Privacy
Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
dialog@mercedes-benz.com
Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763
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