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The up-to-the-minute content on the “Daimler Brand & Design Navigator” online portal presents Daimler AG’s mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Corporate Design Policy A 33.1 (available for employees only).

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Daimler brand mark
Daimler Brand & Design Navigator
  • Brand/Subsidiary
  • Corporate Brand

  • Daimler

  • Subsidaries

  • Daimler Buses

  • Daimler Mobility

    • Daimler Financial Services
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    • Daimler Vorsorge und Versicherungsdienst

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Corporate Design Glossary

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  • Film Ending

    The Daimler logotype is displayed in the closing element of a film or video production designed using graphics. It serves to associate the corporate brand with the production.

  • Foil Stamping

    Finishing process during which a tinted foil is applied to a printing substrate with a heat embossing stamp.

  • Font Family

    A typographic term for a set of related typefaces with different glyph properties such as width, weight and length (e.g. Daimler Corporate ASE).

  • Font Size

    The unit of measurement for the font size is the point (pt).

  • Font Style

    Font variants within a font family, e.g. italic, normal, demi-bold, bold or extra bold.

  • Font Width

    The varying thicknesses of the lines of a typeface are called font widths. In typography the relevant terms are light, regular or bold fonts.

  • Format Edge

    The edge of a document or page.

  • Free Space

    Clearly defined space around a corporate logotype or brand mark in which no other element, e.g. text or other logotype may be positioned.

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Daimler AG’s Corporate Design, its brands and subsidiaries — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

Daimler AG is one of the leading global suppliers of premium and luxury cars and one of the world’s largest manufacturer of commercial vehicles. We offer financing, leasing, fleet management, investments and insurance brokerage, as well as innovative mobility services.

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Daimler Brand & Design Navigator

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Daimler AG
Mercedesstraße 120
70372 Stuttgart
Phone: +49 711 17 0
E-mail: dialog@daimler.com

Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315

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