EgyptienneAlso referred to as serif linear antiqua, this is a font derived from antiqua where the thickness of the slopes of the glyphs is (virtually) uniform and the serifs are considerably slanted, e.g. Daimler CE.
EndorsementThe use of an corporate brand in order to endorse a sub-brand. The degree of endorsement varies from case to case and is geared towards strategic marketing objectives.
EOTAbbreviation for Embedded OpenType. EOT is a file format for embedding web fonts in websites or digital applications that can be displayed only in the MS Internet Explorer browser.
EPSAbbreviation for Encapsulated Postscript. A scalable file format that can contain object and raster graphics, separation data and embedded fonts.
EuroscaleThe “Euroscale” describes the European CMYK color scale that is used in offset printing.
EventEvents refer to “stage-managed” events and their planning and organization as part of corporate communications that generate emotional and physical incentives by means of company or product-related events and initiate a strong activation process. (Association of German Communications Experts)
Extranet (Extended Intranet)Special domains of an internal application made accessible to users outside a company. Normally such access is protected by means of a password requirement.
This online portal supports employees and external service providers with information on the Daimler AG’s Corporate Design, its brands and subsidiaries — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.
Daimler AG is one of the leading global suppliers of premium and luxury cars and one of the world’s largest manufacturer of commercial vehicles. We offer financing, leasing, fleet management, investments and insurance brokerage, as well as innovative mobility services.
Daimler Brand & Design Navigator
Phone: +49 711 17 0
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315