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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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Daimler Brand & Design Navigator
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Corporate Design Glossary

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2

1


3

2


A

18


B

22


C

11


D

7


E

8


F

3


G

2


H

10


I

2


J

2


K

8


L

5


M

1


N

3


O

17


P

1


Q

6


R

3


S

5


T

2


U

6


V

4


W

  • Vector Graphics

    Scalable picture defined by mathematical formula or paths rather than pixels and independent of resolution.

  • Versal Height

    Height of the capital letters. During the era of lead typesetting the height of the lead base on which a raised letter was molded defined the size of the print. The versal height is measured on the capital „H“ of the respective typeface.

  • Versals

    Capital letters.

  • Video Resolution

    Films and other video material are produced in the standards of HD Ready, Full HD and Ultra HD (4K). Receivers marked “HD Ready” can display a resolution of 1280 x 720 px. Full HD resolution corresponds to 1920 x 1080 px, and Ultra HD resolution is even higher, at 3840 x 2160 px. State-of-the-art monitors can achieve display quality of 5120 x 2880 px (5K) with a diagonal screen size of 27 inches.

  • Virtual Reality

    “Virtual reality” refers to an all-embracing computer-generated simulation of reality, which is usually brought tangibly to life by means of special data eyeglasses.

  • Visual Appearance

    The visual appearance of a company (Corporate Design), brand, product or service.

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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Daimler Brand & Design Navigator

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Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
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Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
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