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The up-to-the-minute content on the “Daimler Brand & Design Navigator” online portal presents Daimler AG’s mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Corporate Design Policy A 33.1 (available for employees only).

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Daimler Brand & Design Navigator
  • Brand/Subsidiary
  • Corporate Brand

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Corporate Design Glossary

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3

2


A

19


B

22


C

11


D

7


E

8


F

3


G

2


H

10


I

2


J

2


K

8


L

5


M

1


N

3


O

17


P

1


Q

6


R

3


S

5


T

2


U

6


V

4


W

  • Vector Graphics

    Scalable picture defined by mathematical formula or paths rather than pixels and independent of resolution.

  • Versal Height

    Height of the capital letters. During the era of lead typesetting the height of the lead base on which a raised letter was molded defined the size of the print. The versal height is measured on the capital „H“ of the respective typeface.

  • Versals

    Capital letters.

  • Video Resolution

    Films and other video material are produced in the standards of HD Ready, Full HD and Ultra HD (4K). Receivers marked “HD Ready” can display a resolution of 1280 x 720 px. Full HD resolution corresponds to 1920 x 1080 px, and Ultra HD resolution is even higher, at 3840 x 2160 px. State-of-the-art monitors can achieve display quality of 5120 x 2880 px (5K) with a diagonal screen size of 27 inches.

  • Virtual Reality

    “Virtual reality” refers to an all-embracing computer-generated simulation of reality, which is usually brought tangibly to life by means of special data eyeglasses.

  • Visual Appearance

    The visual appearance of a company (Corporate Design), brand, product or service.

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Daimler AG’s Corporate Design, its brands and subsidiaries — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

Daimler AG is one of the leading global suppliers of premium and luxury cars and one of the world’s largest manufacturer of commercial vehicles. We offer financing, leasing, fleet management, investments and insurance brokerage, as well as innovative mobility services.

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Daimler Brand & Design Navigator

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Daimler AG
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70372 Stuttgart
Phone: +49 711 17 0
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Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Commercial Register Stuttgart, No. HRB 19360
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