The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.
The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.
Egyptienne
Also referred to as serif linear antiqua, this is a font derived from antiqua where the thickness of the slopes of the glyphs is (virtually) uniform and the serifs are considerably slanted, e.g. Daimler CE.Endorsement
The use of an corporate brand in order to endorse a sub-brand. The degree of endorsement varies from case to case and is geared towards strategic marketing objectives.EOT
Abbreviation for Embedded OpenType. EOT is a file format for embedding web fonts in websites or digital applications that can be displayed only in the MS Internet Explorer browser.EPS
Abbreviation for Encapsulated Postscript. A scalable file format that can contain object and raster graphics, separation data and embedded fonts.Euroscale
The “Euroscale” describes the European CMYK color scale that is used in offset printing.Event
Events refer to “stage-managed” events and their planning and organization as part of corporate communications that generate emotional and physical incentives by means of company or product-related events and initiate a strong activation process. (Association of German Communications Experts)Extranet (Extended Intranet)
Special domains of an internal application made accessible to users outside a company. Normally such access is protected by means of a password requirement.Provider/Privacy
Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
dialog@mercedes-benz.com
Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763
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