The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.

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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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Daimler Brand & Design Navigator
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Corporate Design Glossary

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  • Identity

    The unmistakable profile of a corporate, brand, product or service personality.

  • Image

    The publicly perceived image of a company, brand, product or service. Determined primarily by opinions and emotions that are unconsciously associated with the brand.

  • Image Layers

    Levels of a digital image that can be edited separately. In photography, image layers are portrayed by stylistic means such as sharpness/fuzziness or the color mode.

  • Image Resolution

    Printed materials must be designed for an image resolution of at least 300 dpi. For the production of web pages or digital applications, we use image files with resolutions of between 72 and 100 dpi. Images with a resolution of 150 dpi are used in MS Office programs.

  • Imposition

    The arrangement of individual pages on a printing plate before they are printed.

  • INDD/INDT/IDML

    The file format for templates and documents created using the DTP software program Adobe InDesign.

  • Info Box

    Important additional information can be displayed inside a box colored in Light Grey (100%) at subsidiaries with Daimler as part of their company name.

  • Integrated Marketing Communications

    The coordination of all marketing activities of a company with the aim of strengthening a brand.

  • Intranet

    A computer network for a closed group of users within a company or organization.

  • Italic

    Having the characteristic of type with main strokes slanting.

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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    Above-Referred Terms

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Daimler Brand & Design Navigator

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Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
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Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763

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