The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.
The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.
Identity
The unmistakable profile of a corporate, brand, product or service personality.Image
The publicly perceived image of a company, brand, product or service. Determined primarily by opinions and emotions that are unconsciously associated with the brand.Image Layers
Levels of a digital image that can be edited separately. In photography, image layers are portrayed by stylistic means such as sharpness/fuzziness or the color mode.Image Resolution
Printed materials must be designed for an image resolution of at least 300 dpi. For the production of web pages or digital applications, we use image files with resolutions of between 72 and 100 dpi. Images with a resolution of 150 dpi are used in MS Office programs.Imposition
The arrangement of individual pages on a printing plate before they are printed.INDD/INDT/IDML
The file format for templates and documents created using the DTP software program Adobe InDesign.Info Box
Important additional information can be displayed inside a box colored in Light Grey (100%) at subsidiaries with Daimler as part of their company name.Integrated Marketing Communications
The coordination of all marketing activities of a company with the aim of strengthening a brand.Intranet
A computer network for a closed group of users within a company or organization.Italic
Having the characteristic of type with main strokes slanting.Provider/Privacy
Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
dialog@mercedes-benz.com
Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763
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