Daimler Brand & Design Navigator will be terminated on 30 June 2024. After this date, Mercedes-Benz Brand Design System (BDS) will remain the central platform for all guidelines and assets related to the visual brand identify of Mercedes-Benz – including both corporate and product communications as well as associated sub-brands or subsidiaries.
Vector Graphics
Scalable picture defined by mathematical formula or paths rather than pixels and independent of resolution.Versal Height
Height of the capital letters. During the era of lead typesetting the height of the lead base on which a raised letter was molded defined the size of the print. The versal height is measured on the capital „H“ of the respective typeface.Versals
Capital letters.Video Resolution
Films and other video material are produced in the standards of HD Ready, Full HD and Ultra HD (4K). Receivers marked “HD Ready” can display a resolution of 1280 x 720 px. Full HD resolution corresponds to 1920 x 1080 px, and Ultra HD resolution is even higher, at 3840 x 2160 px. State-of-the-art monitors can achieve display quality of 5120 x 2880 px (5K) with a diagonal screen size of 27 inches.Virtual Reality
“Virtual reality” refers to an all-embracing computer-generated simulation of reality, which is usually brought tangibly to life by means of special data eyeglasses.Visual Appearance
The visual appearance of a company (Corporate Design), brand, product or service.Provider/Privacy
Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
dialog@mercedes-benz.com
Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763
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