Daimler Brand & Design Navigator will be terminated on 30 June 2024. After this date, Mercedes-Benz Brand Design System (BDS) will remain the central platform for all guidelines and assets related to the visual brand identify of Mercedes-Benz – including both corporate and product communications as well as associated sub-brands or subsidiaries.
Laminating
Heat-sealed plastic coating on a printing substrate from which a smooth and impervious surface emerges.Launch
The market launch of a product or service. The way this is carried out has a decisive impact on the further development of the product or service.Layout
The layout provides the designer and requesting party with an impression of how a communication medium will appear when it is executed.Leading
Distance between two lines measured from the descender of the upper line to the ascender of the following line.Letter Heading
The upper third of a letterhead.Letterhead
Cut-size sheet of paper preprinted on one side for private or business correspondence. Normally in DIN format.Line Spacing
The vertical distance between a line or baseline and the next written baseline in a text. The line distance can be indicated in points, millimeters, picas or inches.Lower Third
Lower thirds are information displayed at the bottom edge of the screen. Their purpose is to describe (name or position of) individuals shown in interviews or reports.Provider/Privacy
Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
dialog@mercedes-benz.com
Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763
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