Yes No

The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

Yes No
Deutsch
Log In | Sign Up
Provider / Privacy
Daimler brand mark
Daimler Brand & Design Navigator
  • Brand/Subsidiary
  • General

  • Daimler

  • Brand Services

  • Mercedes-Benz Font Service

  • smart Brand Navigator

  •  
Corporate Design Glossary

1


2

1


3

2


A

18


B

22


C

11


D

7


E

8


F

3


G

2


H

10


I

2


J

2


K

8


L

5


M

1


N

3


O

17


P

1


Q

6


R

3


S

5


T

2


U

6


V

4


W

  • Serifs

    End strokes on the Antiqua characters, e.g. with Daimler CA and Daimler CAC to end the basic strokes as they approach the baseline.

  • Slogan

    A short and striking core statement: It is to be found in all advertising communication media and is often used in conjunction with the corporate logotype or brand mark.

  • SVG

    Abbreviation for Scalable Vector Graphics. An XML-based file format for graphics that can be flexibly scaled in a browser. It also supports interactivity and animation.

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

  • Provider
  • Legal Notice
  • Privacy Statement
  • Cookies
  • Terms of Use
  • Contacts
© 2023 Mercedes-Benz AG. All rights reserved.
 
  • Help

    Ask a Question

    To use this form, please sign up or log in to your user profile. Otherwise you can e-mail us directly at corporate.design@mercedes-benz.com.
  • Glossary

    Above-Referred Terms

    View all terms
  • FAQ
  • Sitemap
Log In | Sign Up

Daimler Brand & Design Navigator

OK

Provider/Privacy

Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
dialog@mercedes-benz.com

Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763

Legal Notice
Cookies
Privacy Statement

Close