Page NumberingThe page numbers of a publication.
PaginationOrienting a multi-page document into printer spreads.
PantoneThe Pantone matching system (PMS) consists of spot colors (“special colors”) from Pantone LLC.
Paper FormatThe standard sizes for international paper formats (DIN/ISO) are calculated by halving the next largest format: A0 (841 x 1189 mm), A1 (594 x 841 mm), A2 (420 x 594 mm), A3 (297 x 420 mm), A4 (210 x 297 mm), A5 (148 x 210 mm), A6 (105 x 148 mm), DIN lang (105 x 210 mm).
PictogramA graphical figure with an internationally understandable meaning.
Pixel (px)The smallest element of an image file. The resolution of an image, which is specified in pixels per inch or pixels per centimeter, is important in this context. On the Internet, the absolute pixels are relevant for the height and width of an image. If you digitize an image for the Internet and do not change its size or only make the image smaller, a resolution of 72 pixels per inch will be sufficient.
PNGAbbreviation for Portable Network Graphics. A graphics format for raster graphics that allows compression without loss of data. PNG supports depth of color and transparency.
Point (pt)Typographical unit of measurement. Font sizes are measured in points. Various sizes are defined for the typographical point. In desktop publishing (DTP), the following applies: 1 pt = 0.3527 mm.
PostscriptThe page description language PostScript, developed by Adobe, presents characters and graphical elements in such a manner that they can be output by the printer or imagesetter in the highest possible resolution, irrespective of their size.
POTX/PPTXThe file format for presentation templates or presentations created using MS PowerPoint.
PpiAbbreviation for Pixels per Inch. Unit of measurement for the resolution of a scanner that specifies the number of square pixels per inch of the template.
PPT/PPTXThe file format for presentations with MS PowerPoint.
Print LacqueringA protective lacquer that serves to protect the surface of a print item against abrasion and external influences.
Promotional LogoSignet for temporary use, e.g. for projects or events.
ProofNormally, digitally produced printout for assessing the quality of printed image information prior to the production print.
Public Relations (PR)Targeted addressing of the general public (partners, customers, government bodies, investors, etc.). The objective is to win public confidence and understanding.
This online portal supports employees and external service providers with information on the Daimler AG’s Corporate Design, its brands and subsidiaries — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.
Daimler AG is one of the leading global suppliers of premium cars and one of the world’s largest manufacturer of commercial vehicles. We offer financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services.
Daimler Brand & Design Navigator
Phone: +49 711 17 0
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315