The up-to-the-minute content on the online portal "Daimler Brand & Design Navigator" presents Daimler's mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Legal Entity Policy D 1715.0 in the Enterprise Regulations Database (ERD) on the Employee Portal (available internally only).
Film creditsThe Daimler logo is displayed in the closing element of a film or video production designed using graphics. It serves to associate the company with the production.
Foil stampingFinishing process during which a tinted foil is applied to a printing substrate with a heat embossing stamp.
Font familyA typographic term for a set of related typefaces with different letter properties such as width, weight and length (e.g. Daimler Corporate ASE).
Font sizeThe unit of measurement for the font size is the point (pt).
Font styleFont variants within a font family, e.g. italic, normal, demi-bold, bold or extra bold.
Font widthThe varying thicknesses of the lines of a typeface are called font widths. In typography the relevant terms are light, regular or bold fonts.
Format edgeThe edge of a document or page.
Free spaceClearly defined space around a corporate logotype or brand mark in which no other element, e.g. text or other logo may be positioned.
Daimler AG is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. We provide financing, leasing, fleet management, insurance and innovative mobility services.
The Brand & Design Navigator online portal supports employees and external service providers with information on the Daimler AG's Corporate Design and its brands — from the basic elements to their practical application as well as layout templates and best practice examples.
Daimler Brand & Design Navigator
Phone: +49 711 17 0
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315