Film EndingThe Daimler logotype is displayed in the closing element of a film or video production designed using graphics. It serves to associate the corporate brand with the production.
Foil StampingFinishing process during which a tinted foil is applied to a printing substrate with a heat embossing stamp.
Font FamilyA typographic term for a set of related typefaces with different glyph properties such as width, weight and length (e.g. Daimler Corporate ASE).
Font SizeThe unit of measurement for the font size is the point (pt).
Font StyleFont variants within a font family, e.g. italic, normal, demi-bold, bold or extra bold.
Font WidthThe varying thicknesses of the lines of a typeface are called font widths. In typography the relevant terms are light, regular or bold fonts.
Format EdgeThe edge of a document or page.
Free SpaceClearly defined space around a corporate logotype or brand mark in which no other element, e.g. text or other logotype may be positioned.
This online portal supports employees and external service providers with information on the Daimler AG’s Corporate Design, its brands and subsidiaries — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.
Daimler AG is one of the leading global suppliers of premium cars and one of the world’s largest manufacturer of commercial vehicles. We offer financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services.
Daimler Brand & Design Navigator
Phone: +49 711 17 0
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315