The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.

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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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Daimler Brand & Design Navigator
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Corporate Design Glossary

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  • Egyptienne

    Also referred to as serif linear antiqua, this is a font derived from antiqua where the thickness of the slopes of the glyphs is (virtually) uniform and the serifs are considerably slanted, e.g. Daimler CE.

  • Endorsement

    The use of an corporate brand in order to endorse a sub-brand. The degree of endorsement varies from case to case and is geared towards strategic marketing objectives.

  • EOT

    Abbreviation for Embedded OpenType. EOT is a file format for embedding web fonts in websites or digital applications that can be displayed only in the MS Internet Explorer browser.

  • EPS

    Abbreviation for Encapsulated Postscript. A scalable file format that can contain object and raster graphics, separation data and embedded fonts.

  • Euroscale

    The “Euroscale” describes the European CMYK color scale that is used in offset printing.

  • Event

    Events refer to “stage-managed” events and their planning and organization as part of corporate communications that generate emotional and physical incentives by means of company or product-related events and initiate a strong activation process. (Association of German Communications Experts)

  • Extranet (Extended Intranet)

    Special domains of an internal application made accessible to users outside a company. Normally such access is protected by means of a password requirement.

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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Daimler Brand & Design Navigator

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70372 Stuttgart, Germany
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Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
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