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The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.
The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.
EgyptienneAlso referred to as serif linear antiqua, this is a font derived from antiqua where the thickness of the slopes of the glyphs is (virtually) uniform and the serifs are considerably slanted, e.g. Daimler CE.
EndorsementThe use of an corporate brand in order to endorse a sub-brand. The degree of endorsement varies from case to case and is geared towards strategic marketing objectives.
EOTAbbreviation for Embedded OpenType. EOT is a file format for embedding web fonts in websites or digital applications that can be displayed only in the MS Internet Explorer browser.
EPSAbbreviation for Encapsulated Postscript. A scalable file format that can contain object and raster graphics, separation data and embedded fonts.
EuroscaleThe “Euroscale” describes the European CMYK color scale that is used in offset printing.
EventEvents refer to “stage-managed” events and their planning and organization as part of corporate communications that generate emotional and physical incentives by means of company or product-related events and initiate a strong activation process. (Association of German Communications Experts)
Extranet (Extended Intranet)Special domains of an internal application made accessible to users outside a company. Normally such access is protected by means of a password requirement.
This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.
As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.
Daimler Brand & Design Navigator
70372 Stuttgart, Germany
Phone +49 7 11 17-0
Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763