Where does a second logo have to be placed?

Any second logo is to be placed in the emotional part and must be aligned with the smart label. The second logo must not be wider than the smart label.
Exceptions to this rule: dealer logos (as shown on as shown on "Our prints" page), social media logos, and QR-codes: They are to be placed into the rational area.

How should the label look like on discs or circular POSM?

The label is always placed at the top right corner and the margins need to be adhered to (for more information: stationery guideline).

How should the label be used on giveaways?

Please contact smart HQ with an extract of your special giveaway and we will find a solution.

Do we stop using the slogan “open your mind.” in all circumstances from now on?

Yes, we do.

Can the label be placed on a white background?

No, the new label only exists on black background.

Are there horizontal versions of the label?

Only for special cases, like e.g. perimeter advertising at sport events.
Please contact smart HQ, if you need detailed information.

How will the logo look like on extremely small banner ads?

Please adapt the label. It can be placed in the center.

Where can the logo be displayed if the right-upper corner of local banners has no space?

Left-hand side is allowed if there are technical requirements.

How is the general layout of a print ad?

Please observe the layout structure as shown on "Our prints" page.

Is it possible to create the rational area in an emotional manner? Background information: Grey as a colour seems too dull.

A picture or graphic is not allowed to integrate into the rational area. Yet, it is not necessary to resort to grey as a colour.

Where does the eye catcher have to be placed?

The eye catcher has to be placed in the rational area.
Exceptions apply on some dealer ads listed on "Our prints" page.

Can the colour of the eye catcher be in a car colour?

An eye catcher is no longer allowed in car colours.

Is the number of lines of an eye catcher limited?

No, it isn’t.

Can the colour “electric green” be used for eye catchers?

Yes.

Is there a flexibility concerning the eye catcher shape?

No, the layout in the guideline has to be observed.

How is the case of a two-coloured print ad managed? It depends:

a) Emotional area: Headline color is up to the design creation.
b) Rational area: The font in the rational area is always black.

Is there a regulation for legal information?

The handling of legal information is not a part of CI/CD and has to be clarified by the responsible legal department of every MPC.

Where do financing lists have to be placed?

Financing lists have to be placed in the rational area.

Where do social media logos have to be placed?

Social media logos have to be placed in the rational area.

Is there a table or formula to calculate the “y”?

Yes, there is a formula explained on "Our prints" page.

Is there a regulation for the line length of headlines?

The line length of headlines can vary.

Is the group information really necessary?

Yes, it is necessary for brand protection reasons.

Is the headline allowed to touch the product?

No.

Do we still need to set the white frame on a backdrop or presentation wall?

Yes.

Does the emotional area have to have a headline?

Flexible. If you don’t have a headline in the emotional area, that is fine.

Where do we have to place the provider information on print ads?

Provider information has to be placed on the bottom of the rational area.

When placing dealer ads with a black outline around it into text areas - Do we need to show the black outline when an ad is not full page in order to mark the white frame?

There are no new specific regulations.
It always depends on the particular advertising media

Does the URL www.smart.com have to be named on dealer ads?

If the dealer mentions his own URL, the URL www.smart.com can be left out.

Are there templates for newsletter?

No. There are no new modifications.
If you need any advice, you can contact smart HQ.