The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.
Frequently Asked Questions (FAQ)
Frequently Asked Questions (FAQ)
Do the fonts Mercedes-Benz Corpo A and S have different graphical forms or typographical features?
Yes. The properties of the font family “Mercedes-Benz Corpo” such as letter-spacing, weight, slope, etc., have been changed – compared to the Daimler corporate typeface (including the font styles Daimler CA, Daimler CAC and Daimler CS). For this reason, there may be some shifts in existing type area or layout compositions.
A detailed specimen documentation on the Mercedes-Benz brand typeface is available on the Daimler Brand & Design Navigator online portal.
Are employees of Daimler name-bearing subsidiaries or Mercedes-Benz AG and its subsidiaries permitted to disseminate the Daimler Corporate ASE or Mercedes-Benz Corpo fonts to external partners and suppliers (e.g. agencies, service providers, etc.)?
No. The fonts are exclusively disseminated via the Daimler Brand & Design Navigator online portal. It is not permitted for employees of Daimler name-bearing subsidiaries or Mercedes-Benz AG, Mercedes-Benz AG's agencies or suppliers, or Mercedes-Benz dealers to disseminate or distribute the fonts to external third parties due to the obligatory documentation requirement.
The font is distributed via the Daimler Brand & Design Navigator online portal (which can be accessed at https://designnavigator.daimler.com/Corporate-ASE). The access extension form is only displayed after the user logs in using their username and a valid password when the respective download page is accessed. When the form has been completed, a check is made in a timely manner to establish whether authorization may be provided in accordance with the rules in the respective case, and the enquirer is informed by e-mail about the access extension that has been set up for his/her user account. The enquirer is provided with a link to the password-protected font files in the notification on the access extension.
The Mercedes-Benz corporate/product brand has been using its own exclusive typeface called “Mercedes-Benz Corpo” since September 2020.
Even if I have received an access upgrade for the Daimler Corporate ASE fonts or Mercedes-Benz Corpo fonts in TrueType and OpenType formats, does this still mean I am unable to download the corresponding webfonts and/or appfonts?
In this case, a new authorization must be obtained solely for the webfonts and/or appfonts. Use the online form provided to send us your information in an encrypted manner. We will then transfer the access extension for the webfonts package and/or the corresponding appfonts package and set up corresponding access for you on the Daimler Brand & Design Navigator online portal.
This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.
As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.
Daimler Brand & Design Navigator
70372 Stuttgart, Germany
Phone +49 7 11 17-0
Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763