May the Daimler logotype and subsidiary name be used in any size or color?

No. The sizes of the Daimler logotype and subsidiary name have been specified to suit the format. As a general rule, the Daimler logotype is always reproduced in Silver (hot foil stamping) and the name of the subsidiary is printed in white from the Daimler CS corporate typeface. In certain cases, both the Daimler logotype and the subsidiary name may be used in white or black, depending on the brightness of the background. No other color variants are permitted and therefore no such variants may be created.

May the Daimler logotype be altered or modified through the addition of extra elements that do not represent a name of a subsidiary?

No. As the Daimler logotype represents a self-contained unit, additions, in the form of either word or design marks, are not permitted. The company name of subsidiaries is typeset as the only permitted additional element to the Daimler logotype. It is presented as a word mark with the corporate typeface Daimler CS, which is aligned on the baseline of the logotype within the layout format.

What is the minimum amount of free space that must be left around the Daimler logotype?

The free space to be left on all sides around the Daimler logotype must measure at least once the height of the upper case letter “D”. If it is not possible to keep this amount of free space around the logotype, this must not be used.

May the Daimler logotype in combination with a subsidiary name be positioned vertically?

In all formats, the Daimler logotype and the subsidiary name are usually positioned horizontally and left justified. However, various media require the Daimler logotype and company name of a name-bearing subsidiary to be positioned in a way that deviates from this rule.

What abbreviations of the word mark “Daimler” are permitted?

Abbreviation of the word mark “Daimler” is not permitted.

What is the correct way of writing the word mark “Daimler”?

In body text, the word mark “Daimler” and name of the Daimler name-bearing subsidiary do not take the form of the logotype but simply appear in the relevant typeface in a combination of upper and lower case letters.

May all the colors from the color system be lightened or darkened?

No. Light Grey and Deep Red can be darkened, and petrol can be darkened and lightened.

Does brushing always have to be applied?

Yes, brushing is always used on the title pages of brochures, flyers, MS PowerPoint presentations, and other media. Together with the silver Daimler logotype and the subsidiary name, the brushing, which is based on the look of metallic stainless steel surfaces, is the visual anchor for the design.

What is the naming convention of the Daimler Corporate ASE font styles?

The naming convention has been defined as follows for brand and design strategy reasons and to improve the ease of use:

Daimler CA (stands for Daimler Corporate A)
Daimler CAC (Daimler Corporate A Condensed)
Daimler CS (Daimler Corporate S)
Daimler CE (Daimler Corporate E)
Daimler CACArab (for Corporate A Condensed Arabic)
Daimler CSArab (for Corporate S Arabic)

In what file formats is the corporate typeface for Daimler name-bearing subsidiaries available?

In addition to a TrueType (TTF) variant, the corporate typeface can be used in the cross-platform file format OpenType (Pro). The webfonts are available in EOT, SVG, TTF and WOFF/WOFF2 formats. In addition, a font suitable for end-device native apps is provided in TTF format.

The Mercedes-Benz corporate/product brand has been using its own exclusive typeface called “Mercedes-Benz Corpo” since September 2020.

What font do Daimler name-bearing subsidiaries use as their corporate typeface?

Daimler CS is the corporate typeface of all Daimler name-bearing subsidiaries. It is a sans serif font and as such is distinctive of the style of the corporate brand. The Daimler CS font family has numerous individual styles that fulfill the most varied of requirements. Corporate A (Daimler CA) is used only to identify quotations. Both are part of the Corporate ASE typeface system from Prof. Kurt Weidemann.

The Mercedes-Benz corporate/product brand has been using its own exclusive typeface called “Mercedes-Benz Corpo” since September 2020.

What is the raising principle?

This refers to the superordinate design concept and is distinguished by a line ascending from the bottom left to the top right.

What are the important considerations in the choice of color for tables and diagrams?

Tables and diagrams should be designed predominantly in Petrol and Light Grey. Deep Red is used for highlighting only.

What color is used for info boxes?

Only the color Light Grey in 100% strength is used for info boxes.

Are modifications to the document templates permitted for internal use?

No. The document templates for MS Word may not be altered, otherwise their compatibility and comprehensive functionality cannot be guaranteed. The templates also predetermine the positioning of the Daimler logotype in conjunction with the subsidiary name and the placement of the other layout elements.

Why does the warning message about insufficient access authorization appear when I try to download certain files in the download section?

Full access to such download files can only be granted after a check by Mercedes-Benz Communications & Marketing – Corporate Identity (MS/CSS). To this end, registered users should send a query to the email address corporate.design@mercedes-benz.com. All queries will be processed without delay; however, please understand that in individual cases there can be delays in the answer and the granting of extended access rights.

What software program can be used to open and edit the Daimler templates for brochures, flyers, posters and corporate printed matter?

The templates for brochures, flyers, posters and corporate printed matter provided in the Daimler Brand & Design Navigator of Daimler AG are available exclusively in the IDML file and can be opened and edited with the DTP program Adobe InDesign.

With the online system ePOS (Electronic Publishing & Ordering System) you can individually configure and order the standard media such as flyers or posters. For questions concerning ePOS please contact International Procurement Services 3 – Media & Information (IPS/3-MI) (media-bedarf@mercedes-benz.com).

What templates are available in the Daimler Brand & Design Navigator?

The online portal offers definitive templates for Adobe InDesign, Adobe Photoshop, MS Word and MS PowerPoint in the form of downloads. The section tab “Downloads” takes users directly to an overview of all the available templates. On the Design Manual pages, direct links to the relevant files are provided under “Related Downloads” at the bottom of the page above the footer.

May three-dimensional elements or forms with shadows also be used in MS PowerPoint presentations?

No. The use of multi-dimensional elements or forms with shadows is not permitted. The only permissible highlighting is by means of color codes available in the color system. 

In the case of references to concrete objects or matters, the range of pictograms specially developed for Daimler name-bearing subsidiaries may be used.

May the templates for MS PowerPoint presentations be altered?

No. Presentation templates may not be altered or modified. The templates also predetermine the positioning of the Daimler logotype and the organization of the other layout elements. In particular, no other brand marks or company logotypes may be brought into proximity with the Daimler logotype in presentations. The only permitted addition is the company name of a name-bearing subsidiary, which is aligned on a baseline with the Daimler logotype within the title slide.

Are there templates for diagrams in MS PowerPoint presentations?

No. In general, the following applies: Diagrams should always be designed using the color codes available in the color system.

Are there templates for tables in MS Word documents or MS Excel worksheets?

No. In general, the following applies: Tables should always be designed using the colors available in the color system.

Do Daimler name-bearing subsidiaries of Mercedes-Benz Group have to use an endorsement “a Mercedes-Benz Group AG Company” after the change of name?

The subsidiaries of Mercedes-Benz Group bearing Daimler as part of their company name must continue to use the Group’s endorsement until their change of name has taken place. Only if the change of name is finalized within one year from February 01, 2022, the Group’s endorsement can be omitted.

Beginning with the time of renaming and use of the name Mercedes-Benz, the guidelines of the Mercedes-Benz Brand Design are to be applied and a reference to the Group’s endorsement is then no longer required.

Further details can be found in the “FOCUS” Special on the “Mercedes-Benz Design System (BDS)” online portal.

Does the Corporate Design Guideline A 33.1 retain its validity for Daimler name-bearing subsidiaries after the renaming of Daimler AG to Mercedes-Benz Group AG?

Yes. The Corporate Design Guideline A 33.1 applies without exception to the Daimler name-bearing companies after the renaming and rebranding of Daimler AG:
https://erd.app.corpintra.net/ERD/Home/RuleProfile/79235
(restricted access)

For Mercedes-Benz Group AG, Mercedes-Benz AG and Mercedes-Benz Mobility AG and all subsidiaries with Mercedes-Benz as part of their company name, the “Mercedes-Benz Brand Design System (BDS)” online portal provides binding guidelines and related templates:
https://bds.mercedes-benz.com

What is the Daimler Brand & Design Navigator?

The “Daimler Brand & Design Navigator” online portal is the central tool for design communication among Daimler name-bearing subsidiaries within Mercedes-Benz Group.

In the up-to-minute state, the contents of the “Daimler Brand & Design Navigator” online portal represent the framework of Corporate Design rules that are binding for Mercedes-Benz Group’s subsidiaries with Daimler as part of their company name:
https://erd.app.corpintra.net/ERD/Home/RuleProfile/79235
(restricted access)

For Mercedes-Benz Group AG, Mercedes-Benz AG and Mercedes-Benz Mobility AG and all subsidiaries with Mercedes-Benz as part of their company name, the “Mercedes-Benz Brand Design System (BDS)” online portal provides binding guidelines and related templates:
https://bds.mercedes-benz.com

How do I obtain authorization for the design or production of communication media?

Communication media using the Corporate Design for subsidiaries bearing Daimler as part ot their company name must be designed and ordered via the Online Printing System ePOS (Electronic Publishing and Ordering System):
https://epos.app.corpintra.net

Under exceptional circumstances, documents can be sent to corporate.design@mercedes-benz.com for checking and approval.

Who are the contact persons for specific Corporate Design issues?

The relevant contact details can be found under “Contacts” or at the following link
https://designnavigator.daimler.com/Contacts

Queries relating to specific aspects of the Corporate Design for Daimler name-bearing subsidiaries can also be submitted by e-mail using the help form.

What is the purpose of Daimler’s Corporate Design?

The visual appearance of the Daimler name-bearing subsidiaries plays a key role in ensuring that these are perceived throughout the world as a brand. Daimler name-bearing companies use a distinctive visual identity to convey their self-image as well as specific corporate values, goals and strengths.

Is the content of the Brand & Design Navigator available in printed form?

No. “Corporate Design as a living system”: Just as the Daimler name-bearing subsidiaries are developing dynamically all the time, so too is their Corporate Design subject to constant change. The Brand & Design Navigator is therefore the only source for design manuals and downloads. It is only available online. This ensures that the most up-to-date version of the Corporate Design for Daimler name-bearing companies can be accessed.

Are the Design Manuals in the Daimler Brand & Design Navigator binding or merely intended as a guide?

The published design manuals are binding. The online portal’s content constitutes the binding version of the visual presentation of subsidiaries bearing Daimler as part of their company name. The Corporate Design follows clear, unambiguous rules that simplify the creative design process and therefore help to establish the characteristic brand design of the Daimler name-bearing companies. The consistent handling of both the constant and variable aspects of Corporate Design gives rise to the distinctive design character of the Daimler name-bearing subsidiaries across the range of different media.

Which department of Mercedes-Benz AG has editorial responsibility for the Brand & Design Navigator?

The Communications & Marketing – Corporate Identity (MS/CSS) department has editorial responsibility for the platform.

Which target groups is the Daimler Brand & Design Navigator aimed at?

The Brand & Design Navigator provides employees, designers, communication agencies and partners throughout the world with all the necessary information concerning the Corporate Design of subsidiaries with Daimler as part of their company name.

Who are the contact persons within the Company for queries relating to the individual Daimler AG brands?

The relevant contact details can be found under “Contacts” or at the following link
https://designnavigator.daimler.com/Contacts

Queries relating to individual brands can also be submitted by e-mail using the help form.

Are division, location and project logos permitted within the subsidiaries with Daimler as part of their company name?

Division logos are not permitted at Daimler name-bearing subsidiaries either in internal or external communications. Project and promotional logos, which unlike division logos have a limited time span, are permitted but must not be depicted in the direct vicinity of the Daimler logotype or company name.

What additional Daimler Corporate ASE font styles or character sets are available or can be ordered from the font designer?

The font designer URW Type Foundry GmbH/Monotype GmbH also offers a global font (e.g. for Simplified Chinese, Traditional Chinese, Korean, Thai, Japanese, Hebrew, etc.) in Corporate A and S. However, Mercedes-Benz AG has not purchased a license for it. 

If you need this font or other Daimler Corporate ASE fonts that are not covered by the Group license, individual licenses can be purchased from URW Type Foundry GmbH/Monotype GmbH.

Is it possible to use the Daimler Corporate ASE in student research papers (e.g. field reports, term papers, master’s theses or dissertations)?

No. Mercedes-Benz AG does not impose any rules for the design and production of student research papers in cases where students are mentored by Group employees in terms of the content of the respective work. The layout of such student research papers generally follows the standards prescribed by the respective university or educational institution. For reasons of copyright, the corporate typeface of name-bearing subsidiaries and other basic elements of the Corporate Design (Daimler logotype, colors, etc.) may only be used in publications of subsidiaries with Daimler as part of their company name.

Whom should I contact if the corporate typeface is not preinstalled on my work computer?

Work computers are generally delivered with the Windows operating system and the Daimler Corporate A and S fonts preinstalled. The configuration package installs the fonts automatically when the computer is used for the first time. They can then be used in MS Office applications without any further steps being necessary. In individual cases, it is possible to install the corporate typeface at a later date. Please contact the IT administrator responsible for your department or location. Mercedes-Benz AG’s Corporate User Helpdesk (CUHD) can provide assistance in exceptional circumstances.

The Mercedes-Benz corporate/product brand has been using its own exclusive typeface called “Mercedes-Benz Corpo” since September 2020.

What system font may be used in MS Office programs (incl. MS PowerPoint, MS Word, MS Excel and MS Outlook)?

As a general rule, the corporate font Daimler CS is used in office communications at Daimler name-bearing subsidiaries. The system font Calibri is used only in exceptional cases, for example when a MS PowerPoint presentation or MS Excel worksheet is sent to external recipients and is to be edited further by the latter.

How do authorized dealers and service partners request access to the Mercedes-Benz Corpo fonts?

The Mercedes-Benz brand has been using the exclusive font called “Mercedes-Benz Corpo” in all communication projects/marketing activities since September 2020. This can also be provided to authorized dealers and service partners for use upon request.

To access the password-protected download package, Mercedes-Benz dealers and service partners require an activated user account for the Daimler Brand & Design Navigator online portal. Questions concerning registration and authorization should be sent to: corporate.design@mercedes-benz.com.

What types of use are permitted for the Daimler Corporate ASE fonts?

All common types of use are permitted without restriction, i.e. DTP software (e.g. Adobe InDesign) or MS Office programs (e.g. MS Word, PowerPoint) and ePub/web (web embedding, web server, mobile apps, etc.). In addition to the preparation and production of printed media, the Daimler Corporate ASE fonts may also be used for processing and presentation in digital applications for various desktop and mobile devices. The webfonts can be embedded using CSS directive @face-font. 

Detailed questions about additional usages in special areas of brand and design communication can be sent to corporate.design@mercedes-benz.com.

The Mercedes-Benz corporate/product brand has been using its own exklusive typeface called “Mercedes-Benz Corpo” since September 2020.

Where can business stationery for Daimler name-bearing subsidiaries be ordered from?

Domestic subsidiaries with Daimler as part of their company name can order business stationery from the International Procurement Services 3 – Media & Information (IPS/3-MI) department in Stuttgart. Queries are to be sent to media-bedarf@mercedes-benz.com.

Which guidelines govern the production of communication media for Daimler name-bearing subsidiaries?

The Guidelines for Production of Media govern demand planning and the consulting and procurement process for communication media, taking a holistic approach to design, marketing and communication for Daimler name-bearing subsidiaries. 

The corresponding Guidelines for Production of Media are documented within “Enterprise Rules Database (ERD)”: 
https://erd.app.corpintra.net/ERD/Home/RuleProfile/81966

What is meant by third-party advertising?

There are essentially two kinds of third-party advertising: design imitation (“passing off”) and exploitation of another's reputation. Competitors who take advantage of the good reputation of subsidiaries bearing Daimler as part of their company name instead of advertising their own products on their own merits are flouting the rules of performance-based competition.

What systems exist for producing and ordering communication media?

The following production and ordering systems for communication and advertising media are available for all employees:

Electronic Publishing and Ordering System (ePOS) 
https://epos.app.corpintra.net

eVisi (for ordering business cards online) 
https://evisi.daimler.com

uBuy online system (for ordering forms for letterheads)
https://daimler.wescale.com

eShop (for ordering office supplies and advertising materials) 
http://intra.corpintra.net/intra_gps_ips/0-254-68803-49-1439006-1-0-0-0-0-1-0-68803-0-0-0-0-0-0-0.html

What languages are included in the character sets of the Daimler Corporate ASE font styles?

The Corporate ASE font styles comprise the following character sets: Latin 1 (Western Europe), Latin 2 (Eastern Europe), Vietnamese, Greek, Cyrillic and expert sets with small caps and oldstyle figures. Corporate A Condensed is available as an Arabic version in regular and bold, and Corporate S is available in Arabic in light, regular and demi styles.

The Mercedes-Benz corporate/product brand has been using its own exklusive typeface called “Mercedes-Benz Corpo” since September 2020.

What color is used for body copy?

Black and, in negative applications, white are generally used for body copy.

What kind of highlighting can be used in bilingual texts?

No distinctions are made on the basis of font styles or the color scheme in bilingual publications. The texts are distinguished by means of clear positioning.

May special print finishing be used for brochures of Daimler name-bearing subsidiaries?

Refining agents such as film lamination or embossing with and without film can be used on the full surface or on part of it. However, refining procedures increase production costs.

Which paper qualities are used to produce brochures of subsidiaries with Daimler as part of their company name?

A white, wood-free photo paper made of chlorine-free bleached pulp, matt-coated on both sides, should be used as the standard paper for the production of brochures. Alternatively, natural or recycled paper can be used. For brochures of up to eight pages, the same grammage (170 gsm) can be used for both content and cover. For more than eight pages, we recommend a paper quality of 250 gsm for the cover and 150 gsm for the content. For brochures of more than 24 pages, the cover remains at 250 gsm while the content can be reduced to 135 gsm.

Which paper qualities are used to produce business stationery of Daimler name-bearing subsidiaries?

Standard letterheads are printed on Enviro Clever U, 80 gsm. The follow-up sheet of a standard letter is unprinted but of the same paper quality. Business cards are produced using Enviro Clever U, 300 gsm. Compliments cards use Enviro Clever U, 250 gsm.

What is the difference between the design of letter envelopes with an without windows for Daimler name-bearing subsidiaries?

Next to the Daimler logotype in silver hot foil stamping, a letter envelope with window also features the company’s name and postal address of the name-bearing subsidiary in the Daimler CS corporate typeface, set in black. If the letter envelope has a window field, it is not necessary to print the company’s name or address. In this case, only the Daimler logotype is printed on the front of the envelope. When designing business letters sent in envelopes with windows, care should therefore be taken to use a full address with correct sender identification above the field for the recipient.

Which Internet address is given on the back cover of brochures and on posters of Daimler name-bearing subsidiaries?

On the back page of brochures and on posters, the Internet address (URL) of the corporate website of the respective name-bearing subsidiary is provided alongside the other sender details.

Is it possible to make bilingual business cards?

Business cards are always monolingual.

How can I set up the “Add this page to Watchlist” function?

To enable you to use the personalized “Add this page to Watchlist“ function in the Brand & Design Navigator, you need to register with a username and password by creating your personal user profile. You can set up your profile by clicking on the “Sign Up” link on any page in the header bar and fully completing the mandatory fields of the form.

Adding Items
If you wish to add a page to your list, click on the "Add this page to Watchlist" option in the toolbar on the right of the text. The page title will be automatically transferred to your list. 

Using Items
You can edit the Watchlist in your user profile (“My Profile”). The most recently added entry is located at the end of the list. Simply click on the page title to go directly to the relevant page.

Removing Items
You can use the “Remove selected” option to remove pages from the list quickly and conveniently. If you wish to delete all pages in the list, first click on “Select all“ and then on “Remove selected“.

How can I use the “Download Cart” function correctly?

To enable you to make use of the personalized “Download Cart“ function on the Brand & Design Navigator online portal, you need to register with a username and password by creating your personal user profile. You can set up your profile by clicking on the “Sign Up“ link on any page in the header bar and fully completing the mandatory fields of the form.

Adding Items
You can use the “Download Cart” function to group, download or store for later use any files such as texts, graphics, templates and other data items that you wish to download. Click on the “Add to Download Cart“ link on any page with downloads – you will find this link below the preview image and the file name. After that, all selected items will be transferred automatically to your list. 

Removing Items
Mark the checkboxes of the items to be deleted and click on the “Remove selected” option below the preview image. If you wish to delete all files in the list, first click on "Select all" and then on “Remove selected”. 

Downloading Items
Mark the checkboxes of the files you wish to download and select the “Download selected" option, which you will find above and underneath the list of items on the right hand side. If you wish to download all the files in the list, click first on “Select all” and then on “Download selected“. All marked files will be stored as a compressed ZIP archive on your computer. The file name of the archive contains the company name (“Daimler”), the abbreviation “BDN”, the word “Downloads” and the current date (e.g. 220201 stands for February 1, 2022) and time (e.g. 1230 for 12:30 pm).

How to set a strong password for my user account?

In order to protect your user account, you must select a password that meets the following requirements:

1. Minimum length of eight characters
2. Contains uppercase letters [A-Z]
3. Contains lowercase letters [a-z]
4. Contains at least one number [0-9]
5. Contains at least one special character [!"#$%&'()*+,%;:=?_@<>-]
6. No part of the username is contained in the password
7. No spaces (this also applies to the username)

Use a password that is a random collection of letters, numbers and symbols. Do not share your password with anyone and change it regularly. You can update your password at any time using your user account settings. You are responsible for keeping your password secure. Mercedes-Benz AG accepts no liability for the consequences of failing to comply with these password rules.

We strongly recommend that you use the security measures available to protect your mobile device or tablet computer against misuse by third parties (e.g. device password, lock screen pattern, etc.).

What are the benefits of registering on the the Daimler Brand & Design Navigator?

Registered users are given full access to all content and functions of the Brand & Design Navigator (in certain cases, an authorization is required). Once registered, users have access to the personalized functions “Download Cart” and “My Watchlist”. 

The registration form is available at https://designnavigator.daimler.com/registration.

Was does ePOS stand for?

The abbreviation is short for Electronic Ordering & Publishing System and ePOS can be accessed at https://epos.app.corpintra.net.

How do I obtain support for contents and functions of the Daimler Brand & Design Navigator?

The “Help” form provides support on how to browse the contents and handle downloads. For example, users can submit questions or comments which may need clarification and send feedback regarding the published content.

Under exceptional circumstances, documents can be sent to corporate.design@mercedes-benz.com for checking and approval.

How can I delete my user account?

If you wish to permanently delete your user account and all personal information stored after registration, you can use the appropriate function provided after logging in.

Will my user profile be automatically removed when it has not been used for six months?

Yes, we remove user accounts automatically when they are not used within six months. Then, you have to register again and apply once more for any access permissions to non-public materials.