The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.

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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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Daimler Brand & Design Navigator
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Most Recent

  • Daimler Logotype
    June 07, 2022
    1 86151
    Daimler
    Brushing
    June 07, 2022
    0 35491
    Daimler

Most Viewed

Corporate Typeface
June 07, 2022
1 204203
Daimler
Color System
June 07, 2022
1 142542
Daimler
Presentations
June 07, 2022
1 95971
Daimler

Most Rated

Daimler Logotype
June 07, 2022
1 86151
Daimler
Corporate Typeface
June 07, 2022
1 204203
Daimler
Color System
June 07, 2022
1 142542
Daimler
   

All Design Manuals

Basic Elements

Daimler Logotype
June 07, 2022
Daimler
Brushing
June 07, 2022
Daimler
Raising Principle
June 07, 2022
Daimler
Color System
June 07, 2022
Daimler
Corporate Typeface
June 07, 2022
Daimler
Charts, Pictograms and Infographics
June 07, 2022
Daimler
QR Codes
June 07, 2022
Daimler
Callouts
June 07, 2022
Daimler

Applications

Brochures and Flyers
June 07, 2022
Daimler
Film and Video
June 07, 2022
Daimler
Stationery
June 07, 2022
Daimler
Newsletters
June 07, 2022
Daimler
Posters
June 07, 2022
Daimler
Presentations
June 07, 2022
Daimler
User Interface and User Experience
January 30, 2022
Daimler

Special Applications

Third-Party Advertising
June 07, 2022
Daimler

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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Daimler Brand & Design Navigator

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Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
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Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763

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