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The up-to-the-minute content on the online portal "Daimler Brand & Design Navigator" presents Daimler's mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Legal Entity Policy D 1715.0 in the Enterprise Regulations Database (ERD) on the Employee Portal (available internally only).

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Daimler Brand & Design Navigator
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  • Corporate Identity
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Pictograms

Pictograms represent specific objects or complex issues. The style for pictograms at Daimler is angular; their line thickness is based on the corporate typeface. 

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Best Practice

   
  • Daimler Pride Tour 2019
    August 26, 2019
    0 459
    Sponsoring
    Daimler Annual Meeting 2019
    July 03, 2019
    1 1008
    Corporate Event
  • Daimler 2018 Annual Report
    July 02, 2019
    1 1369
    Corporate Publishing
    Daimler 2019 Corporate Brochure
    July 02, 2019
    0 960
    Corporate Publishing
  • Daimler 2019 Calendar “Mobility for the Future“
    January 25, 2019
    2 10067
    Imagery
    Daimler Logo at Corporate Headquarters in Untertürkheim
    July 30, 2018
    0 5326
    Special Application
  • Daimler Feedback Slide with Link to the “ECHO“ App
    July 30, 2018
    0 5151
    Special Application
  • 1
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  • 4

Most Recent

  • E-Mail Correspondence
    October 11, 2019
    0 31941
    Daimler
    Branding
    September 15, 2019
    0 26265
    Daimler
  • Brand Architecture
    September 15, 2019
    1 22243
    Daimler
    Charts and Infographics
    September 04, 2019
    3 48626
    Daimler
  • Positioning
    August 12, 2019
    0 21773
    Daimler
    About Brand & Design Navigator
    August 12, 2019
    0 15782
    Daimler
  • Electric Charging Stations
    July 29, 2019
    0 3956
    Daimler
    Stationery
    May 23, 2019
    0 36011
    Daimler
  • A4 Document Template Letterhead (Monochrome)
    May 23, 2019
    0 154
    Word Template
    A4 Document Template Letterhead (Color Variant)
    May 23, 2019
    0 132
    Word Template
  • U.S. Letter Document Template Letterhead (Monochrome)
    May 23, 2019
    0 5
    Word Template
    U.S. Letter Document Template Letterhead (Color Variant)
    May 23, 2019
    0 7
    Word Template
  • 1
  • 2
  • 3
  • 4
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Most Viewed

Corporate Typeface
September 03, 2019
3 105932
Daimler
Color System
August 22, 2017
0 98010
Daimler
Corporate Logotype
January 11, 2018
1 53437
Daimler

Most Rated

Corporate Typeface
September 03, 2019
3 105932
Daimler
Charts and Infographics
September 04, 2019
3 48626
Daimler
Daimler ePOS Web to Print System
September 08, 2017
2 5981
Online Application

Most Downloaded

Go to page
potx, 2.36 MB
PowerPoint Presentations Template (German)
February 06, 2018
1 31836
PowerPoint Template
Go to page
potx, 2.36 MB
PowerPoint Presentation Template (English)
February 06, 2018
0 29318
PowerPoint Template
Go to page
pdf, 11.5 MB
Firmenangehörigengeschäft
April 27, 2016
0 23332
Direct Sales

About Daimler Brand
& Design Navigator

Daimler AG is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. We provide financing, leasing, fleet management, insurance and innovative mobility services.

The Brand & Design Navigator online portal supports employees and external service providers with information on the Daimler AG's Corporate Design and its brands — from the basic elements to their practical application as well as layout templates and best practice examples.

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Daimler Brand & Design Navigator

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Daimler AG
Mercedesstraße 120
70372 Stuttgart
Phone: +49 711 17 0
E-mail: dialog@daimler.com

Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315

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