Name Change of Daimler AG to Mercedes-Benz Group AG

Following the spin-off of Daimler Truck, Daimler AG was renamed Mercedes-Benz Group AG and Daimler Mobility AG became Mercedes-Benz Mobility AG in February 2022. Despite the change of name, the contents of the Daimler Brand & Design NavigatorBrand & Design Navigator
The up-to-the-minute content on the “Daimler Brand & Design Navigator” online portal presents the ... (graphic elements and rules for applying the Corporate Design in relevant disciplines) remain valid for Daimler name-bearing companies of Mercedes-Benz Group, in accordance with the Corporate Design Guideline A 33.1:
Corporate Design Policy A 33.1

New signage at the Headquarters of Mercedes-Benz Group AG in Stuttgart-Untertürkheim, Germany

New signage at the Headquarters of Mercedes-Benz Group AG in Stuttgart-Untertürkheim, Germany

The renaming naturally also has an impact on the visual appearanceVisual Appearance
The visual appearance of a company (Corporate Design), brand, product or service. of Mercedes-Benz Group: wherever Daimler AG’s Corporate Design with Silver brushed look was previously used, the Mercedes-Benz Brand Design in Black is now being applied instead.

Further questions and answers about the rebranding, i.e. the change of name from Daimler to Mercedes-Benz Group, may be found here. Information on Daimler Mobility AG, which became Mercedes-Benz Mobility AG, can be found here.