Mercedes-Benz Group Embarks on a New Era
Cars, vans and related services are at the heart of the Group’s business strategy. The company is clearly focused on building the world’s most desirable cars.
Daimler Brand & Design Navigator will be terminated on 30 June 2024. After this date, Mercedes-Benz Brand Design System (BDS) will remain the central platform for all guidelines and assets related to the visual brand identify of Mercedes-Benz – including both corporate and product communications as well as associated sub-brands or subsidiaries.
Following the spin-off of Daimler Truck, Daimler AG was renamed Mercedes-Benz Group AG and Daimler Mobility AG became Mercedes-Benz Mobility AG in February 2022. Despite the change of name, the contents of the Daimler Brand & Design NavigatorBrand & Design Navigator
The up-to-the-minute content on the “Daimler Brand & Design Navigator” online portal presents the ... (graphic elements and rules for applying the Corporate Design in relevant disciplines) remain valid for Daimler name-bearing companies of Mercedes-Benz Group, in accordance with the Corporate Design Guideline A 33.1:
Corporate Design Policy A 33.1
The renaming naturally also has an impact on the visual appearanceVisual Appearance
The visual appearance of a company (Corporate Design), brand, product or service. of Mercedes-Benz Group: wherever Daimler AG’s Corporate Design with Silver brushed look was previously used, the Mercedes-Benz Brand Design in Black is now being applied instead.
For Mercedes-Benz Group, Mercedes-Benz AG and Mercedes-Benz Mobility AG as well as subsidiaries with Mercedes-Benz as part of their company name, the “Mercedes-Benz Brand Design System (BDS)” online portal provides binding guidelines and related templates:
GO TO MERCEDES-BENZ BDSFurther questions and answers about the rebranding, i.e. the change of name from Daimler to Mercedes-Benz Group, may be found here. Information on Daimler Mobility AG, which became Mercedes-Benz Mobility AG, can be found here.
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Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
dialog@mercedes-benz.com
Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763
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