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The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.
The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.
The controller as per the EU General Data Protection Regulation (“GDPR”) is:
Mercedes-Benz AG (“We”)
70372 Stuttgart, Germany
Data Protection Officer:
Mercedes-Benz Group AG
Chief Officer Corporate Data Protection
70546 Stuttgart, Germany
1. Data protection
Our Privacy Statement on the use of our websites and the Mercedes-Benz Data Protection Policy do not apply to your activities on the websites of social networks or other providers that can be accessed using the links on our websites. Please read the data protection provisions on the websites of those providers.
Data Protection Policies in other languages:
Mercedes-Benz Data Protection Policy (Chinese) / 数据保护准则
Mercedes-Benz Data Protection Policy (French) / Directive relative à la protection des données
Mercedes-Benz Data Protection Policy (Italian) / Direttiva sulla protezione dati
Mercedes-Benz Data Protection Policy (Japanese) / 情報保護規定
Mercedes-Benz Data Protection Policy (Portuguese) / Diretiva de proteção de dados
Mercedes-Benz Data Protection Policy (Russian) / Правила защиты данных
Mercedes-Benz Data Protection Policy (Spanish) / Directriz de protección de datos
Mercedes-Benz Data Protection Policy (Turkish) / Veri gizliliği yönetmeliği
2. Collecting and processing your personal data
a. Whenever you visit our websites, we store certain information about the browser and operating system you are using; the date and time of your visit; the status of the interaction (e.g. whether you were able to access the website or received an error message); the usage of features on the website; any search phrases you entered; how often you visit individual websites; the names of the files you access; the amount of data transferred; the Web page from which you accessed our website; and the Web page you visited after visiting our website, whether by clicking links on our websites or entering a domain directly into the input field of the same tab (or window) of the browser in which you have our websites open. In addition, we store the IP address and the client/user agent ("web browser") that you used to access this website for a period of up to 90 days. This is for security reasons; in particular, to prevent and detect cyber-attacks on our websites or attempts at fraud.
b. We only process other personal data if you provide this data, e.g. as part of a registration, contact form, chat, survey, price competition or for the execution of a contract, and even in these cases only insofar as this is permitted to us on the basis of a consent (including consent to international data transfer, see section 12) given by you or in accordance with the applicable legal provisions (see section 7).
c. You are neither legally nor contractually obligated to share your personal information. However, certain features of our websites may depend on the sharing or personal information. If you do not provide your personal information in such cases, you may not be able to use those features, or they may be available with limited functionality.
3. Purpose of use
a. We use the personal information collected during your visit to any of our websites to make using them as convenient as possible for you and to protect our IT systems against cyber-attacks and other unlawful activities.
b. If you share additional information with us – for example, by filling out a registration form, contact form, chat, survey, contest entry or to execute a contract with you – we will use that information for the designated purposes, purposes of customer management and – if required – for purposes of processing and billing and business transactions within the required scope in each instance.
c. For other purposes (e.g. display of personalized content or advertising based on your usage behavior), we and, if applicable, selected third parties, use your personal data if and to the extent you give your consent through our consent management system. You will find further information and decision-making options at the bottom of the “Cookies” service page.
d. In addition, we use personal data to the extent that we are legally obliged to do so (e.g., storage for the fulfilment of commercial or tax-related retention obligations, release in accordance with official or judicial orders, e.g. to a law enforcement authority).
4. Transfer of Personal Information to Third Parties; Use of Service Providers
a. Our websites may also contain an offer of third parties. If you click on such an offer, we transfer data to the respective provider to the required extent (e.g. information that you have found this offer with us and, if applicable, further information that you have already provided on our websites for this purpose).
b. We also use qualified service providers (e.g., IT service providers, marketing agencies ) to operate, optimize and secure our websites. We only pass on personal data to the latter insofar as this is necessary for the provision and use of the website and its functionalities, for the pursuit of legitimate interests, to comply with legal obligations, or insofar as you have consented there to (see section 7). You will find more information regarding recipients of personal data in our consent management system at the bottom of the “Cookies” service page.
a. Cookies may be used when you are visiting our websites. Technically, these are so-called HTML cookies and similar software tools such as Web/DOM Storage or Local Shared Objects (so-called “Flash cookies”), which we collectively refer to as cookies.
b. Cookies are small files that are stored, and later read out, on your desktop, notebook or mobile device while you visit a website. Cookies make it possible, for example, to determine whether there has already been a connection between the device and the websites; take into account your preferred language or other settings, offer you certain functions or recognize your usage-based interests. Cookies may also contain personal data.
e. The consent to, and rejection or deletion of, cookies are tied to the device and also to the respective web browser you use. If you use multiple devices or web browsers, you can make decisions or settings differently.
We take technical and organizational security measures in order to protect your information managed by us from being tampered with, lost, destroyed or accessed by authorized individuals. We are continuously improving our security measures in line with technological advancements.
7. Legal Foundations for Data Processing and Cookies
a. If you have given us your consent to process your personal information, then that is the legal foundation for processing it (Art. 6, para. 1, letter a, of the EU’s General Data Protection Regulation, or GDPR). Regarding consent to transfer of data to recipients outside of the European Economic Area (Art. 49 para. 1 sentence 1 lit. a GDPR), please refer to section 12.
b. Art. 6, para. 1, letter b, of the GDPR is the legal basis for processing personal information for the purpose of entering into a contact or performing a contract with you.
c. If processing your personal information is required to fulfill our legal obligations (e.g. data retention), we are authorized to do so by Art. 6, para. 1, letter c, of the GDPR.
d. Furthermore, we process personal information for purposes of protecting our legitimate interests as well as the interests of third parties in accordance with Art. 6, para. 1, letter f of the GDPR. Examples of such legitimate interests include maintaining the functionality of our IT systems as well as the (direct) marketing of our products and services (to the extent not covered by your consent) and those of third parties and the legally required documentation of business contacts. As part of the consideration of interests required in each case, we take into account various aspects, in particular the type of personal information, the purpose of processing, the circumstances of processing and your interest in the confidentiality of your personal information.
e. The storage and reading of cookies in accordance with section 5.c. is based on § 25 TTDSG (in Germany) or § 165 Abs. 3 TKG (in Austria).
8. Deleting your personal data
The IP address and the client/user-agent, which we store for security reasons, are deleted after 90 days at the latest. Moreover, we delete your personal information as soon as the purpose for which it was collected and processed has been fulfilled. Beyond this time period, data storage only takes place to the extent made necessary by the legislation, regulations or other legal provisions to which we are subject in the EU or by legal provisions in third-party countries if these have an appropriate level of data protection. Should it not be possible to delete data in individual cases, the relevant personal data are flagged to restrict their further processing.
9. Rights of the Data Subject
a. As a data subject, you have the right of access (Art. 15 GDPR), right to rectification (Art. 16 GDPR), right to erasure (Art. 17 GDPR), right to restriction of processing (Art. 18 GDPR) and right to data portability (Art. 20 GDPR).
b. If you have consented to the processing of your personal data by us, you have the right to revoke your consent at any time. The legality of processing your personal data before revocation remains unaffected. We may further process such data pursuant to another applicable legal basis, e.g. for the fulfilment of our legal obligations (cf. section “Legal bases of processing”).
c. Right to object
For reasons relating to your particular situation, you have the right to file an objection at any time to the processing of personal data pertaining to you that is collected under Section 6 Clause (1e) GDPR (data processing in the public interest) or Section 6 Clause 1 f) GDPR (data processing on the basis of a balance of interests). If you file an objection, we will continue to process your personal data only if we can document mandatory, legitimate reasons that outweigh your interests, rights and freedoms, or if processing is for the assertion, exercise or defense of legal claims. To the extent we use your personal data for direct marketing based on legitimate interests, you have the right to object at any time without giving reasons.
d. We ask you to address your claims or declarations to the following contact address if possible: email@example.com
e. If you believe that the processing of your personal data violates legal requirements, you have the right to lodge a complaint with a competent data protection supervisory authority (Art. 77 GDPR).
If you subscribe to a newsletter offered on our website, the information provided during registration for the newsletter will be used solely for the purpose of mailing the newsletter unless you consent to its use for additional purposes. You may cancel the subscription at any time by using the option to unsubscribe contained in the newsletter.
11. Mercedes-Benz Group AG’s Central Registration Service
12. Data transmission to recipients outside the European Economic Area
a. When using service providers (see section 4.b) and passing on data to third parties based on you consent (see section 3.c.), personal data may be provided to recipients in countries outside the European Union (“EU”), Iceland, Liechtenstein and Norway (= European Economic Area) are transferred and processed there, in particular USA, India.
b. In the following countries, from the EU’s point of view, there is an adequate level of personal data protection (so-called “adequacy”), in compliance with EU standards: Andorra, Argentina, Canada (limited), Faroe Islands, Guernsey, Israel, Isle of Man, Japan, Jersey, New Zealand, Switzerland, Uruguay. We agree with recipients in other countries on the use of EU standard contractual clauses, binding corporate rules or other applicable instruments (if any) to create an “adequate level of protection” according to legal requirements. For more information, please use the contact details given in section 9.d. above.
c. To the extent that you consent within our Consent Management System, you also consent to the transfer of data to recipients in countries outside of the European Economic Area in which no “adequate level of protection” exists. You may find information on data transferred, data recipients or categories of data recipients, and the relevant countries in our Consent Management System at the bottom of the “Cookies” service page. Data protection law in these countries may not be fully comparable to that in the European Economic Area (e. g., regarding data subject rights, see section 9 above), no data protection authorities and/or no comparable options to oppose data protection violations. Among other things, public bodies (e. g., authorities) in these countries potentially may have easier access to data processed there and use such data for other purposes than in the European Economic Area. These circumstances may only partially be compensated through specific measures.
13. Usage Data Reporting with the etracker Analysis Tool
The data generated by etracker is processed and stored by etracker solely in Germany by commission of the provider of this website and is thus subject to the strict German and European data protection laws and standards. In this regard, etracker was independently checked, certified and awarded with the ePrivacyseal data protection seal of approval.
The data processing is based on Art. 6 Section 1 lit f (legitimate interest) of the General Data Protection Regulation (GDPR). Our legitimate interest is the optimization of our website. As the privacy of our visitors is very important to us, the data that may possibly allow a reference to an individual person, such as IP address, registration or device IDs, will be anonymized or pseudonymized as soon as possible. etracker does not use the data for any other purpose, combine it with other data or pass it on to third parties. Further information on data protection with etracker can be found here.
You can object to the outlined data processing at any time. Your objection has no disadvantageous consequences:
This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.
As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.
Daimler Brand & Design Navigator
70372 Stuttgart, Germany
Phone +49 7 11 17-0
Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763