It is an on-line guidelines 'toolbox', providing easy access to brand strategy and brand design information that is up-to-date and available worldwide - 24 hours a day. The BDS also provides many useful utilities, including downloadable artwork and contacts. As the BDS continues to develop, please visit regularly to find new updates.
Please note: The BDS contains internal information and is therefore only available to the employees of Daimler AG and its partner organizations: https://bds.mercedes-benz.com/
If you would like to apply for access, please use the following registration form: https://map.i.daimler.com/registration
All Daimler employees who have access to the Employee Portal can simply log in via the "Company" tab, "Agreements and Guidelines" > "Design Guidelines" module > "Mercedes-Benz Brand Design System" link.
If you require help applying the Mercedes-Benz design guidelines please write to: email@example.com
This online portal supports employees and external service providers with information on the Daimler AG’s Corporate Design, its brands and subsidiaries — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.
Daimler AG is one of the leading global suppliers of premium cars and one of the world’s largest manufacturer of commercial vehicles. We offer financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services.
Daimler Brand & Design Navigator
Phone: +49 711 17 0
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315