Mercedes-Benz Brand Design

The Mercedes-Benz Brand Design System (BDS) is the central platform for all questions related to the brand image of the Mercedes-Benz brand – including associated sub-brands and divisions – in corporate and product communication.

The BDS contains information on brand principles and brand guidelines. Furthermore, tools such as the "Star Calculator" support you in calculating the star size for special formats. For many standard applications, templates for Microsoft Office or Adobe InDesign are offered and all relevant brand mark packages are provided. 

As the content is continuously being developed, it is worthwhile visiting the BDS regularly to ensure that the content used is still up-to-date and relevant. You can add individual pages to your favourites and you will be informed automatically by e-mail about updates. The BDS Newsletter informs you about updates and new topics. Since the BDS contains internal information, it is important to note that it is only available to employees of Daimler AG and its subsidiaries or partner organisations.

The Mercedes-Benz Brand Design System (BDS) is the central platform for all questions related to the brand image of the Mercedes-Benz brand.

External access to the BDS can be obtained from https://bds.mercedes-benz.com. To register, please click on https://map.i.daimler.com/registration/pages/registration.xhtml. Employees can enter the term "BDS" in the Social Intranet under Search or in the App Station and thus gain direct access to the BDS.

After visiting the BDS, do you still have questions about individual guidelines or need help in applying the Mercedes-Benz design guidelines? In this case, the BDS hotline at the e-mail address info@bdsteam.de will be happy to help you.