The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.

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The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

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Mercedes-Benz Brand Design

The Mercedes-Benz Brand Design System (BDS) is the central platform for all questions related to the brand image of the Mercedes-Benz brand – including associated sub-brands and divisions – in corporate and product communication.

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April 06, 2022
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Mercedes-Benz Brand Design

The Mercedes-Benz Brand Design System (BDS) is the central platform for all questions related to the brand image of the Mercedes-Benz brand – including associated sub-brands and divisions – in corporate and product communication.

The BDS contains information on brand principles and brand guidelines. Furthermore, tools such as the "Star Calculator" support you in calculating the star size for special formats. For many standard applications, templates for Microsoft Office or Adobe InDesign are offered and all relevant brand mark packages are provided. 

As the content is continuously being developed, it is worthwhile visiting the BDS regularly to ensure that the content used is still up-to-date and relevant. You can add individual pages to your favourites and you will be informed automatically by e-mail about updates. The BDS Newsletter informs you about updates and new topics. Since the BDS contains internal information, it is important to note that it is only available to employees of Daimler AG and its subsidiaries or partner organisations.

The Mercedes-Benz Brand Design System (BDS) is the central platform for all questions related to the brand image of the Mercedes-Benz brand.

External access to the BDS can be obtained from https://bds.mercedes-benz.com. To register, please click on https://map.i.daimler.com/registration/pages/registration.xhtml. Employees can enter the term "BDS" in the Social Intranet under Search or in the App Station and thus gain direct access to the BDS.

After visiting the BDS, do you still have questions about individual guidelines or need help in applying the Mercedes-Benz design guidelines? In this case, the BDS hotline at the e-mail address info@bdsteam.de will be happy to help you.

Our exclusive brand typefaces Mercedes-Benz Corpo A and Corpo S are available in various font packages for download from the Daimler Brand & Design Navigator. Employees do not need to download the fonts because these are already included in the pre-installed system fonts. The download service is only for external partners:

Go to the font packages

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

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Daimler Brand & Design Navigator

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Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
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Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
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