The up-to-the-minute content on the online portal "Daimler Brand & Design Navigator" presents Daimler's mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Legal Entity Policy D 1715.0 in the Enterprise Regulations Database (ERD) on the Employee Portal (available internally only).
Mercedes-Benz Brand Design
The Brand Design System (BDS) is the central resource for all Mercedes-Benz brand design guidelines and master artwork worldwide.
It is an on-line guidelines 'toolbox', providing easy access to brand strategy and brand design information that is up-to-date and available worldwide - 24 hours a day. The BDS also provides many useful utilities, including downloadable artwork and contacts. As the BDS continues to develop, please visit regularly to find new updates.
Please note: The BDS contains internal information and is therefore only available to the employees of Daimler AG and its partner organizations: https://bds.mercedes-benz.com/
If you would like to apply for access, please use the following registration form: https://map.i.daimler.com/registration
All Daimler employees who have access to the Employee Portal can simply log in via the "Company" tab, "Agreements and Guidelines" > "Design Guidelines" module > "Mercedes-Benz Brand Design System" link.
If you require help applying the Mercedes-Benz design guidelines please write to: info@bdsteam.de
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Daimler AG
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70327 Stuttgart
Phone: +49 711 17 0
E-mail: dialog@daimler.com
Represented by the Board of Management: Dieter Zetsche (Chairman), Martin Daum, Renata Jungo Brüngger,
Ola Källenius, Wilfried Porth, Britta Seeger, Hubertus Troska, Bodo Uebber
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
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