There are two different versions of the Service Card: one version with a surface in 50% Platinum added by a marker element and one version with an image. Please ensure the optimal legibility of the information.
The label is the only marking that should be used on merchandise. However, you may use the label but also just the name for merchandise in monochrome. This also applies where the label cannot be printed due to lack of space.
Stamping, Etching, and Printing
The label should always be applied to products by a high-quality process such as stamping, etching, or spot color printing. Take care to always ensure a high-quality appearance when selecting merchandise. White, silver, or gray products should receive priority.
The manufacturer’s name may never appear on the giveaway, so as to avoid an undesirable co-branding effect. However, if the product is from an exclusive brand whose logo may not be removed, then it may remain on the product, as this helps to emphasize the high quality.
This online portal supports employees and external service providers with information on the Daimler AG’s Corporate Design, its brands and subsidiaries — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.
Daimler AG is one of the leading global suppliers of premium cars and one of the world’s largest manufacturer of commercial vehicles. We offer financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services.
Daimler Brand & Design Navigator
Phone: +49 711 17 0
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315