Third-Party Advertising

When has a brand reached lasting fame? One indication is when others want to use it for their own purposes. This applies not only to society, but also to advertisement practices. The esteem of a brand becomes apparent whenever third parties want to use it in their advertising, either by prominently displaying the brand markBrand Mark
The visual depiction of a brand in the form of a logo and/or mark designation. or by casually mentioning names or products. The next logical question is: What can we allow and what must be prohibited? Of course, there are always those cases as well where advertising by third parties is beneficial to us or the interests of individual group brands.

The information on dealing with third-party advertising is to help Daimler Mobility AG employees to respond to queries in connection with requests for references, images and trademarks. The examples provided in the Design Manual “Third-Party Advertising” of the Daimler corporate brand do not cover all conceivable cases since their main focus of application is on the Mercedes-Benz brand and all product brands belonging to Daimler AG. In cases of doubts, please contact Daimler’s Legal Department (Daimler/IL).

Reference Inquiries from Third Parties

Alphabetical listing of reference companies

Citing Daimler Mobility as a reference is a specific form of cross-advertising. The Daimler AG corporate logotypeCorporate Logotype
It can be a picture, a word or a combination of words and pictures. Colloquially, it is often ... or Daimler Mobility company name as a graphic symbol are not used in such cases; only the company name is reproduced in mixed notation (text in capitals and small letters). The Daimler AG corporate logotype and the Daimler Mobility company name as a graphic symbol are reserved for publications, events, trade show displays and web pages initiated by Daimler and Daimler Mobility.

Use of the Daimler Mobility name as a graphic symbol by third parties requires written approval in all cases. In exceptional cases and following explicit authorization by Daimler Mobility AG, external third parties may use the graphic symbol with the company name in black on a white background for reference purposes.

If a supplier/service provider is to cite Daimler Mobility as a reference in a brochure, on a website or at a trade show, the citation essentially has to take the form of depicting the company name “Daimler Mobility AG” in mixed notation (capitals and small letters) in the corporate typefaceCorporate Typeface
The font with which a company or a brand identifies and presents itself externally and internally. ... used by the supplier/service provider. Highlighting the company name by means of color or other stylistic methods is not allowed. Different companies should preferably be listed in alphabetical order.