Daimler’s Corporate Typeface
Daimler CS (Corporate S) is the corporate typeface of Daimler AG and its subsidiaries with Daimler as part of the company name. It is a sans serif font and as such helps define the style of the corporate brand.
Daimler Brand & Design Navigator will be terminated on 30 June 2024. After this date, Mercedes-Benz Brand Design System (BDS) will remain the central platform for all guidelines and assets related to the visual brand identify of Mercedes-Benz – including both corporate and product communications as well as associated sub-brands or subsidiaries.
Daimler CS (Corporate S) is the corporate typefaceCorporate Typeface
The font with which a company or a brand identifies and presents itself externally and internally. ... of all subsidiaries with Daimler as part of their company name. It is a sans serif typeface that defines the style of the visual brand appearance, and forms part of the Daimler Corporate ASEDaimler Corporate ASE
The Daimler Corporate ASE trilogy of fonts was created by Prof. Kurt Weidemann and includes three ... font system from Prof. Kurt Weidemann. The Daimler CS (Corporate S) typeface range features numerous individual weights and styles. Regular and Bold are used for communication purposes. The Regular style of Daimler CA (Corporate A) is only used to typographically highlight quotes in running text.
The Mercedes-Benz corporate/product brand uses an exklusive typeface called “Mercedes-Benz Corpo”. This is distributed free of charge to authorized dealers or service partners and external service providers upon request.
GO TO THE FONT PACKAGESUsage
The Daimler Corporate ASE weights and styles are available in TrueType format (TTF) and OpenType format (OTF), as well as in EOTEOT
Abbreviation for Embedded OpenType. EOT is a file format for embedding web fonts in websites or ..., SVGSVG
Abbreviation for Scalable Vector Graphics. An XML-based file format for graphics that can be ..., WOFFWOFF
Abbreviation for Web Open Font Format. WOFF is the standard file format for embedding fonts into web..., and WOFF2 Web fonts, and the TrueType format app font. The following weights and styles are available:
The TrueType format (TTF) fonts are suitable for presentations and documents that are created and processed with MS Office programs (MS Word, MS Excel, MS PowerPoint etc.) on a computer with pre-installed operating system (OS) Windows or macOS. The OpenType format (OTF) fonts are used to design and produce printed media with a DTPDTP
Abbreviation for Desktop Publishing. Desktop publishing: DTP refers to the creation of a document by... program (e.g. Adobe InDesign). They differ from the TrueType fonts by having the identifier “Pro” added to their font names.
The webfonts are optimized to ensure typography is shown flawless in every browserBrowser
A term for programs with which web pages are called up and displayed (e.g. MS Edge, MS Internet ... and can be embedded into the graphical user interface of digital applications. Because the development of apps for mobile devices (smartphones and tablets) results in special technical requirements for the use and display of fonts, all Daimler Corporate ASE fonts are also available as separate appfonts. These fonts have modified properties for the ascender/descender and the line gap. In exceptional cases, appfonts may be used in combination with webfonts. To allow parallel use, the names of the appfonts have been amended by the specific identifier “App”.
Language Sets
Daimler Corporate ASE fonts support the following languages: Latin West, Latin East, Cyrillic, Greek, Vietnamese, and expert sets with small capitals and numerals. Daimler CAC is available as an Arabic version in Regular and Bold, while Daimler CS is available in Arabic in Light, Regular, and Demi styles.
A detailed specification and technical documentation on the Daimler Corporate ASE weights and styles can be obtained upon request by filling out the help form or sending an e-mail to corporate.design@mercedes-benz.com.
Distributing Fonts
Mercedes-Benz Group AG owns a corporate license for the Daimler Corporate ASE fonts mentioned above and may, without causing an infringement of copyright, make the font styles available for use without charge to external third parties (agencies and suppliers, provided the fonts are used exclusively to fulfill orders of Mercedes-Benz Group’s subsidiaries with Daimler as part of their company name) and authorized Mercedes-Benz dealers. Because of the need for mandatory documentation, Daimler Corporate ASE fonts are distributed exclusively via the “Daimler Brand & Design Navigator” online portal. The fonts may not be distributed by Mercedes-Benz Group’s employees, agencies, and suppliers, or by authorized Mercedes-Benz dealers and service partners.
External third parties must register on the “Daimler Brand & Design NavigatorBrand & Design Navigator
The up-to-the-minute content on the “Daimler Brand & Design Navigator” online portal presents the ...” online portal and apply for an access upgrade for their user account in order to download the Daimler Corporate ASE fonts. You can find more information about the granting of usage rights for Daimler Corporate ASE to external third parties in the “Terms of Use”.
Provider/Privacy
Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
dialog@mercedes-benz.com
Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763
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