The up-to-the-minute content on the online portal "Daimler Brand & Design Navigator" presents Daimler's mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Legal Entity Policy D 1715.0 in the Enterprise Regulations Database (ERD) on the Employee Portal (available internally only).
The specifications for the website align closely to Daimler's global design standards and also allows for customization to support Daimler Truck Financial's brand identity, functionality requirements, and unique marketing needs.
Example of a responsive website displayed on a smartphone.
Each app’s unique functionality will guide its design and content. However, the brand appearance should always support the specific design principles applied to all Daimler Truck Financial communications.
The app icon should be simple and legible. In these examples we‘ve reduced Daimler Truck Financial to DTF and the type face is Corporate E Regular and Corporate S Bold.
Note: Due to limited space the full name has been abbreviated to DTF. This abbreviation should be used for App icons only.
Daimler AG is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. We provide financing, leasing, fleet management, insurance and innovative mobility services.
The Brand & Design Navigator online portal supports employees and external service providers with information on the Daimler AG's Corporate Design and its brands — from the basic elements to their practical application as well as layout templates and best practice examples.
Daimler Brand & Design Navigator
Phone: +49 711 17 0
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315