The up-to-the-minute content on the online portal "Daimler Brand & Design Navigator" presents Daimler's mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Legal Entity Policy D 1715.0 in the Enterprise Regulations Database (ERD) on the Employee Portal (available internally only).
Daimler Fleet Management’s Color Range
The color pair Fleet Green and Deep Green is reserved for Daimler Fleet Management and distinguishes it within Daimler Financial Services as its own division. Highlight Green only is used to accent specific facts as shown on the following pages. The color Platinum is used additionally for surfaces, charts, and diagrams. Always request a proof print to check color accuracy, when using digital printing.
|Deep Green||Pantone 560||100/50/80/65||#193725||R25 G55 B37|
|Fleet Green||Pantone 370||60/0/100/20||#599720||R89 G151 B32|
|Highlight Green||Pantone 368 C
Pantone 367 U
|50/0/100/0||#A2C037||R162 G192 B55|
|Platinum||Pantone 400||6/7/13/21||#D7D4C6||R215 G213 B198|
|+ 40 K||Pantone 400 + 40 K||6/7/13/61||#7B7C74||R123 G124 B116|
|+ 30 K||Pantone 400 + 30 K||6/7/13/51||#959289||R149 G146 B137|
|+ 15 K||Pantone 400 + 15 K||6/7/13/36||#B6B4A7||R182 G180 B167|
|70%||Pantone 400 in 70%||6/7/13/21 in 70%||# E7E2D5||R228 G226 B213|
|50%||Pantone 400 in 50%||6/7/13/21 in 50%||#EDEAE1||R237 G234 B225|
|25%||Pantone 400 in 25%||6/7/13/21 in 25%||#F2F1EC||R242 G241 B236|
This is an abstract graphic showing in which proportions and which combinations the relevant colors are used. Individual pages may differ notably in color design. The overall impression, however, is to correspond to these color ratios.
The additional color Highlight Green is supposed to stress information text or to point out special facts in diagrams, tables or information graphics. It relates to a marker and may only be used in combination with the specific marker elements. The only two exceptions are: If texts are written on a surface in Fleet Green, it may be set in Highlight Green. The color may also be used in diagrams and graphics to achieve an extended color range.
Daimler AG is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. We provide financing, leasing, fleet management, insurance and innovative mobility services.
The Brand & Design Navigator online portal supports employees and external service providers with information on the Daimler AG's Corporate Design and its brands — from the basic elements to their practical application as well as layout templates and best practice examples.
Daimler Brand & Design Navigator
Phone: +49 711 17 0
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315