Daimler Fleet Management’s Color Range
The color pair Fleet Green and Deep Green is reserved for Daimler Fleet Management and distinguishes it within Daimler Financial Services as its own division. Highlight Green only is used to accent specific facts as shown on the following pages. The color Platinum is used additionally for surfaces, charts, and diagrams. Always request a proof print to check color accuracy, when using digital printing.
|Deep Green||Pantone 560||100/50/80/65||#193725||R25 G55 B37|
|Fleet Green||Pantone 370||60/0/100/20||#599720||R89 G151 B32|
|Highlight Green||Pantone 368 C
Pantone 367 U
|50/0/100/0||#A2C037||R162 G192 B55|
|Platinum||Pantone 400||6/7/13/21||#D7D4C6||R215 G213 B198|
|+ 40 K||Pantone 400 + 40 K||6/7/13/61||#7B7C74||R123 G124 B116|
|+ 30 K||Pantone 400 + 30 K||6/7/13/51||#959289||R149 G146 B137|
|+ 15 K||Pantone 400 + 15 K||6/7/13/36||#B6B4A7||R182 G180 B167|
|70%||Pantone 400 in 70%||6/7/13/21 in 70%||# E7E2D5||R228 G226 B213|
|50%||Pantone 400 in 50%||6/7/13/21 in 50%||#EDEAE1||R237 G234 B225|
|25%||Pantone 400 in 25%||6/7/13/21 in 25%||#F2F1EC||R242 G241 B236|
This is an abstract graphic showing in which proportions and which combinations the relevant colors are used. Individual pages may differ notably in color design. The overall impression, however, is to correspond to these color ratios.
The additional color Highlight Green is supposed to stress information text or to point out special facts in diagrams, tables or information graphics. It relates to a marker and may only be used in combination with the specific marker elements. The only two exceptions are: If texts are written on a surface in Fleet Green, it may be set in Highlight Green. The color may also be used in diagrams and graphics to achieve an extended color range.
This online portal supports employees and external service providers with information on the Daimler AG’s Corporate Design, its brands and subsidiaries — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.
Daimler AG is one of the leading global suppliers of premium cars and one of the world’s largest manufacturer of commercial vehicles. We offer financing, leasing, fleet management, investments, credit card and insurance brokerage as well as innovative mobility services.
Daimler Brand & Design Navigator
Phone: +49 711 17 0
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315