The up-to-the-minute content on the “Daimler Brand & Design Navigator” online portal presents Daimler AG’s mandatory Corporate Design rules which are binding for all companies bearing the corporate name: Corporate Design Policy A 33.1 (available for employees only).
We use cookies and similar software tools such as HTML5 Storage or Local Shared Objects (together "cookies") to identify your interests and particularly popular areas of our websites and use this information to improve the design of our websites and make them even more user-friendly. For the same purposes we use the analysis tool etracker Analytics; cookies may also be used here.
1. Functions and Use of Cookies
a. Cookies are small files that are placed on your desktop, notebook or mobile device by a website you visit. From this we can, for example, recognize whether there has already been a connection between your device and our websites, or which language or other settings you prefer. Cookies may also contain personal data.
b. By using our websites, you agree to the use of cookies. You can also visit our website without consenting to the use of cookies. This means that you can refuse such use and delete cookies at any time by making the appropriate settings on your device. This is done as follows:
i. Most browsers are pre-set to automatically accept cookies. You can change this setting by activating the setting *do not accept cookies* in your browser.
ii. You can delete existing cookies at any time. You can find out how this works in detail in the instructions of your browser or device manufacturer.
iii. For information on deactivating Local Shared Objects, see the following link:
Information on deactivating Local Shared Objects
iv. Like the use of cookies, their rejection or deletion is also linked to the device used and also to the browser used in each case. You must therefore reject or delete the cookies separately for each of your devices and, if you use several browsers, also for each browser.
c. If you decide against the use of cookies, it is possible that not all functions of our websites are available to you or that individual functions are only available to you to a limited extent.
d. We categorize cookies as follows:
i. Essential cookies (type 1)
These cookies are absolutely necessary for the functions of the web pages. Without these cookies we would not be able to offer you functions such as the personalized services for registered users, for example.
ii. Functional cookies (type 2)
These cookies facilitate the operation and improve the functions of the web pages. For example, we store your language settings in functional cookies.
iii. Performance cookies (Type 3)
These cookies collect information about how you use our website. This enables us to identify which parts of our Internet offer are particularly popular and thus improve our offer for you. Please also read the section "Analysis of usage data".
iv. Third-party cookies (type 4)
These cookies are installed by third parties, e.g. YouTube and/or Google. They are primarily used to embed video content on our website. For information on how we use YouTube, please refer to section 4 of our Privacy Statement.
We use the following cookies on our website:
| Cookie name | Description | Type |
| laravel_session | This cookie allocates an encrypted ID to your device for the duration of your visit (session ID) to make it easier for you to use the personalized functions in the “My Profile” secure area without having to re-enter your user name and password. | Type 1 |
| XSRF-TOKEN | This cookie is used to authenticate the active session and protects the user from cross-site request forgery (CSRF) attacks. This token verifies the validity of all requests submitted by a user to the application and ensures that only authorized commands are executed. | Type 1 |
| viewed_cookie_policy | This cookie shows that you consent to the use of cookies on our website. It is installed when you close the information layer. | Type 2 |
| BT_ctst, BT_pdc, BT_sdc, noWS_tEbudV, _et_coid, _et_id, etcnt_192196 | These cookies are used for web tracking via etracker Analytics. | Type 3 |
| CONSENT, IDE, PREF, VISITOR_INFO1_LIVE, YSC | These cookies are used to play embedded videos. They are installed by YouTube and/or Google as soon as you play a video on the website. | Type 4 |
| __hstc, __qca, _fbp, _sp_id.2b40, _w_session, fs_uid, hubspotutk, optimizelyEndUserId | These cookies are used to play embedded videos. They are installed by Wistia as soon as you play a video on the website. | Type 4 |
2. Analysis of Usage Data; Use of Analysis Tools
a. We would like to tailor the content of our websites as precisely as possible to your interests and in this way improve our offer for you. In order to identify usage preferences and particularly popular areas of the websites, we use the following analysis tool: etracker Analytics.
b. The use of this etracker Analytics tool processes data only in Germany, in a member country of the European Union, or in a member country of the European Economic Area.
c. If you do not want us to collect and analyze information about your visit to our website using the analysis tools mentioned above, you can object to this at any time with effect for the future ("opt-out"). We implement your objection by setting an opt-out cookie in your browser. This cookie is only used to associate your objection. Please note that for technical reasons, an opt-out cookie only works in the browser in which it was set. If you delete the cookies or use a different browser or device, please opt-out again.
d. Below you will find information on the providers of the analysis tool we use and the respective opt-out option:
The services provided by etracker GmbH (“etracker”) comply with data protection laws under the EU General Data Protection Regulation (EU-GDPR) and the new version of the German Federal Data Protection Act (new BDSG), and are certified in the EU under the ePrivacyseal.
You can follow this link to opt out of analysis using etracker Analytics:
Click here to set the opt-out cookie
Provider/Privacy
Daimler AG
Mercedesstraße 120
70372 Stuttgart
Phone: +49 711 17 0
E-mail: dialog@daimler.com
Represented by the Board of Management: Ola Källenius (Vorsitzender/Chairman), Martin Daum, Renata Jungo Brüngger, Wilfried Porth, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Manfred Bischoff
Commercial Register Stuttgart, No. HRB 19360
VAT registration number: DE 81 25 26 315
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