The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.
The combination of the basic elements such as corporate logotype, corporate typeface and color system with corresponding design principles ensures a unified visual brand image.
The holistic aesthetic visual appearanceVisual Appearance
The visual appearance of a company (Corporate Design), brand, product or service. of Mercedes-Benz Group’s subsidiaries with Daimler as part of their company name is characterized by a consistent, distinctive design idiom. The “Daimler Brand & Design NavigatorBrand & Design Navigator
The up-to-the-minute content on the “Daimler Brand & Design Navigator” online portal presents the ...” online portal supports employees and external service providers with information on the Corporate Design — from the basic elementsBasic Elements
This term is used within Corporate Design to refer to the key basic design elements: corporate ... to their use as well as practical examples and provides also a download of suitable layoutLayout
The layout provides the designer and requesting party with an impression of how a communication ... templates.
The scope of the published design manuals and materials on the “Daimler Brand & Design Navigator” online portal is limited to thematic fields and areas of application that are relevant for use in the context of the communication activities of the Mercedes-Benz Group’s subsidiaries bearing Daimler as part of their company name. Help requests will continue to be processed via e-mail and users will still get support in dealing with the manuals and templates provided for download.
Corporate Design as a living system: This understanding shapes the content and the design concepts in the Daimler Brand & Design Navigator, which have the status of policies. The Corporate Design Guideline A 33.1 regulates the procedure for all aesthetic design issues and is on file in the ERD:
CORPORATE DESIGN POLICY A 33.1The Guideline A 33.1 ensures the stringency in the use of the Corporate Design of Mercedes-Benz Group’s subsidiaries bearing Daimler as part of their company name and must be strictly observed in the creation of communications media.
If you have any questions or comments about the Daimler Brand & Design Navigator or related to design manuals and materials, please send us an e-mail to corporate.design@mercedes-benz.com or use the Help form available within the footer section.
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