The latest information on Mercedes-Benz Brand Design regarding Project Focus can be found on Social Intranet and on the “Brand Design System (BDS)” online portal.

Yes No

The content of the “Daimler Brand & Design Navigator” online portal applies to activities of subsidiaries with Daimler as part of their company name (according to Corporate Design Guideline A 33.1). For more information on the CI/CD set of rules for Daimler Truck AG, please visit the “Daimler Truck Design Navigator” online portal.

Yes No
Deutsch
Log In | Sign Up
Provider / Privacy
Daimler brand mark
Daimler Brand & Design Navigator
  • Brand/Subsidiary
  • Daimler
  • General
  • Daimler

  • Specific
  • Daimler Mobility

  • Daimler BKK

  • Brand Services
  • Mercedes-Benz Font Service

  • smart Brand Navigator

  •  
  • Rebranding
  • Design Manuals
  • Downloads

Corporate Design Gives the Name-Bearing Subsidiaries a Unique Visual Identity

The combination of the basic elements such as corporate logotype, corporate typeface and color system with corresponding design principles ensures a unified visual brand image.

  • Print
  • Save as PDF
  • Related links
Back
May 01, 2022
377

About Daimler Brand & Design Navigator

The holistic aesthetic visual appearanceVisual Appearance
The visual appearance of a company (Corporate Design), brand, product or service.
of Mercedes-Benz Group’s subsidiaries with Daimler as part of their company name is characterized by a consistent, distinctive design idiom. The “Daimler Brand & Design NavigatorBrand & Design Navigator
The up-to-the-minute content on the “Daimler Brand & Design Navigator” online portal presents the ...
” online portal supports employees and external service providers with information on the Corporate Design — from the basic elementsBasic Elements
This term is used within Corporate Design to refer to the key basic design elements: corporate ...
to their use as well as practical examples and provides also a download of suitable layoutLayout
The layout provides the designer and requesting party with an impression of how a communication ...
templates.

The scope of the published design manuals and materials on the “Daimler Brand & Design Navigator” online portal is limited to thematic fields and areas of application that are relevant for use in the context of the communication activities of the Mercedes-Benz Group’s subsidiaries bearing Daimler as part of their company name. Help requests will continue to be processed via e-mail and users will still get support in dealing with the manuals and templates provided for download.

Corporate Design as a living system: This understanding shapes the content and the design concepts in the Daimler Brand & Design Navigator, which have the status of policies. The Corporate Design Guideline A 33.1 regulates the procedure for all aesthetic design issues and is on file in the ERD:

CORPORATE DESIGN POLICY A 33.1

The Guideline A 33.1 ensures the stringency in the use of the Corporate Design of Mercedes-Benz Group’s subsidiaries bearing Daimler as part of their company name and must be strictly observed in the creation of communications media.

If you have any questions or comments about the Daimler Brand & Design Navigator or related to design manuals and materials, please send us an e-mail to corporate.design@mercedes-benz.com or use the Help form available within the footer section.

Related links

  • [Daimler] Renaming of Parent Company
Renaming of Parent Company

About Daimler Brand
& Design Navigator

This online portal supports employees and external service providers with information on the Corporate Design of subsidiaries with Daimler as part in their company name — from the basic elements to their use as well as practical examples and provides also a download of suitable layout templates.

As of February 1, 2022 Daimler AG was renamed Mercedes-Benz Group AG and is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.

  • Provider
  • Legal Notice
  • Privacy Statement
  • Cookies
  • Terms of Use
  • Contacts
© 2022 Mercedes-Benz AG. All rights reserved.
 
  • Help

    Ask a Question

    To use this form, please sign up or log in to your user profile. Otherwise you can e-mail us directly at corporate.design@mercedes-benz.com.
  • Glossary

    Above-Referred Terms

    View all terms
  • FAQ

    Related FAQ

    • What is the Daimler Brand & Design Navigator?
    • Which target groups is the Daimler Brand & Design Navigator aimed at?
    • Is the content of the Brand & Design Navigator available in printed form?
    • Are the Design Manuals in the Daimler Brand & Design Navigator binding or merely intended as a guide?
    View all FAQ
  • Sitemap
Log In | Sign Up

Daimler Brand & Design Navigator

OK

Provider/Privacy

Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart, Germany
Phone +49 7 11 17-0
dialog@mercedes-benz.com

Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm
Chairman of the Supervisory Board: Bernd Pischetsrieder
Court of Registry: Stuttgart, Commercial Register No.: 762873
VAT Registration Number: DE321281763

Legal Notice
Cookies
Privacy Statement

Close