Daimler Design Navigator

The Brand Design of FUSO FinancialBy using a distinctive color system and emphasizing a clear layout, the Brand Design of FUSO Financial communicates a high level of distinctiveness.

The Visual Symbol of FUSO Financial
FUSO Financial uses the FUSO letters in combination with the word "Financial" in the font Corporate S for name and label. The label is always used for advertising purposes.

FUSO Financial Label

A Calm and Confident Color Scheme
Only the colors shown on the right are used in FUSO Financial's communication activities. The consistent use of these colors contributes substantially to maintaining a uniform Brand Design.

Color System

Communicating the Brand
Several basic rules are to be observed in the layout of brochures. They create a consistent, clear and appealing Brand Design.

Brochures

Showing Who You Are and What You Are Like
All advertisements follow a simple and fixed basic layout: the upper two-thirds of the layout are reserved for an image. The lower third is white and displays a headline, copy and the FUSO Financial label.

Advertisements

Perfect Stationery Makes a Good Impression
Business letters, business cards and forms whose content is clear and design inspires recipient trust in the sender.

Stationery

Making Sure Information Really Sinks In
For communication, please use the digital Microsoft PowerPoint® templates from the FUSO Financial only. The aim of every presentation is to get a message across briefly, succinctly and clearly.

PowerPoint® Presentations

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