Guidelines
Daimler


iF communication design award







Daimler Awarded
for Its Corporate Design

Daimler AG received the prestigious
iF communication design award
2008 for its unique Corporate Design.

Corporate Design Makes Brand Identity VisibleDesign Navigator provides easy access and quick orientation in the multifaceted world of Corporate Design at Daimler.
Daimler Overview Brochures
Divisional brochures, which have become an indispensable part of corporate communications, will be distributed once again at the 2009 Daimler Annual Meeting.

Best Practice Examples of Press Communications
Daimler Exhibits Sustainable Mobility
Daimler exhibited its roadmap for sustainability at the 22nd CDU Federal Party Conference, held on December 1st and 2nd, 2008 in Stuttgart.


Best Practice Examples of Press Communications
Creation of a Logo in the Corporate Design
A new logo has been developed for the introduction of the supplier cooperation model "Daimler Supplier Network". The logo is to be used as a visual leitmotif of the Daimler Supplier Network in print media and on the Internet.
Best Practice Examples of Brochures
Ways to Optimum Readability
Typography is the art of defining the correct proportions and colors for texts. Reader-friendly printed matter is designed based on the guidelines on typefaces, sizes and colors.

Typography
Corporate Messages in Moving Images
Films and videos—be they about the latest innovations or higher level corporate issues—address the viewer in a vivid and direct manner.


Film & Video
Graphic Concept of the 2009 Annual Press Conference  
Ensuring efficient communication with the stakeholders of the corporate brand is one of the central tasks of Corporate Design at Daimler. Financial communications are a key topic in this regard.

Best Practice Examples of Financial Communications


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16.11.2009 | 706012
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