Daimler Design Navigator

Corporate Design Makes Brand Identity VisibleDesign Navigator provides easy access and quick orientation in the multifaceted world of Corporate Design at Daimler.

Layout of the 2008 Annual Report
Quick recognition of the corporate brand makes a substantial contribution to the success of the investor relations communications at Daimler. The 2008 Annual Report demonstrates this in an impressive way.

Best Practice Examples of Financial Communications

Routinely Well Informed
Newsletters brief employees on current events—for instance in their division—and they describe offers and products that are on offer across divisions.

Newsletters

Showcasing of Vehicle Safety Milestones
The new brochure on the topic of safety is the first in a series of three publications. In future, a new corporate information brochure will set the framework for the safety brochure and a new mobility brochure.

Best Practice Examples of Brochures

Creation of a Logo in the Corporate Design
A new logo has been developed for the introduction of the supplier cooperation model "Daimler Supplier Network". The logo is to be used as a visual leitmotif of the Daimler Supplier Network in print media and on the Internet.
Best Practice Examples of Brochures

Electronic Correspondence par excellence
Office communication, once conducted using letter paper, is dealt with today quickly and effectively using e-mail.

Electronic Correspondence

Ways to Optimum Readability
Typography is the art of defining the correct proportions and colors for texts. Reader-friendly printed matter is designed based on the guidelines on typefaces, sizes and colors.

Typography

16.11.2009 | 706014